Marketing of high-technology products and services is of increasing importance in today’s business environment. Everything starts with the customer. Understanding customer needs is a critical factor to success.  We rely on a team of product managers and marketeers to translate these customer needs to strong propositions that can be easily communicated.

Having an end-to-end responsibility, our product managers and marketeers play a critical role in defining and implementing the product & market strategies. In today’s world, they are confronted with evolving go-to-market strategies, stronger focus on digital marketing, faster innovation cycles and more disruption. The evolution towards outcome driven propositions and digital transformation is yet another challenge they are currently facing.

“Within the Healthcare division I work in different markets, from well-established segments such as Radiology to rapidly growing segments such as Surgery and completely new markets like Dermatology or Oncology. It is both interesting and challenging, also because we help our customers to be more efficient in an increasingly complex healthcare enterprise.

As a Field Marketing Specialist, I really enjoy building long-lasting relationships with my customers, communicating through a variety of platforms and using effective digital tools to run successful campaigns. Thanks to great teammates and to best-in-class products I can contribute directly to increase our market potential.”

Suren, EMEA Field Marketing Specialist