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Bracknell, Berkshire, GB

Date:  Jul 27, 2022
Job ID:  4353

Territory Manager Healthcare UK

Barco designs technology that makes everyday life a little better. Seeing beyond the image, we develop sight, sound, and sharing solutions to help you work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise (from meeting and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions). Our solutions make a visible impact, allowing people to enjoy compelling entertainment experiences; to foster knowledge sharing and smart decision-making in organizations and to help hospitals provide their patients with the best possible healthcare. Headquartered in Kortrijk (Belgium), Barco realized sales of 804 million euro in 2021 and has a global team of 3,000+ employees, whose passion for technology is captured in +500 granted patents.

Due to continued growth, Barco is expanding its worldwide sales organization. We are seeking an experienced professional with a proven track record to join our sales team as Territory Manager for our Healthcare business in the UK market.


Your goal is to promote and sell Barco products to end customers via existing /new resellers. You prospect, identify and develop new sales opportunities at end customers, in targeted markets and accounts. You set up a reseller network in the broad market for Barco.




  • Reach personal sales target on Barco products 
  • Define and onboard new resellers for Barco in the market. Act as SPOC for those new Partners, devise a Business plan including performance targets and investment plan as well as review performance during QBRs. 
  • Onboard/activate existing Barco resellers as per target plan and collaborate with the existing Barco Account Manager: Take over the support of the Partners and  the opportunities with those targeted resellers. 
  • Support Channel Partners with technical / sales expertise on the Barco range aiding specification of our products  
  • Proactively deliver product training / updates to identified channel partners.   
  • Support lead generation via Shows/ Demonstrations/ sales floor engagement etc 
  • Manage process of lead distribution to Channel Partners. 
  • Market the company, ensuring that the organization receives positive exposure to enhance the brand image in the region. 
  • Following up on leads identified at end customer level by the Business development team or coming from the consultant team : Analyze the customers needs and provide the appropriate value proposition in return. Ensure customer expectations are met or exceeded. 
  • Keep up-to-date all sales opportunities in the company's CRM system 
  • Provide and achieve meaningful consolidated sell in forecast from Partners’ Regions on a monthly base as per Barco financial forecasting methodology. 
  • Monitor technology and market factors and provide market intelligence to Sales management and Segment marketing. 




  • Bachelor or Master degree (business, marketing, engineering) or equivalent combination of education and experience
  • 5-7 years of proven sales experience in related industry/technologies
  • Commercial experience in project, value and solution selling.
  • Strong experience in working with a network of end users, consultants, system integrators and partners. 
  • Prospecting Skills: eager to hunt new end customers and / or new contacts at different levels of the targeted account.
  • Ability to combine commercial and technical skills whereby continuous learning is key.
  • High level sales negotiating skills with outstanding relationship building abilities.  
  • Able to articulate the benefits of the products to channel partners and end-customers ;  is fully conversant with professional sales techniques  
  • Strong and assured communicating and presenting skills, able to gain personal credibility with client managers.  
  • Speak Fluent English
  • Able to work effectively work across organisational and national boundaries.  
  • Ability and adaptability to work practically, reliably and flexibly, without the need for on-going support. 

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