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Duluth, GA, US

Date:  Dec 2, 2021
Job ID:  3783

Business Development Manager (Healthcare)

Barco designs technology that makes everyday life a little better. Seeing beyond the image, we develop sight, sound, and sharing solutions to help you work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise (from meeting and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions). With a team of over 3,300 employees, located all around the globe, we realized sales of 770.01 million euro in 2020. 



The Business Development Manager (multiple US locations throughout the East and West Coast) must effectively communicate with end users and partners to ensure that the company’s clinical, operational and financial solution advantages are clearly understood. Barco provides "best in class" medical grade display solutions designed for radiology, mammography, cardiology, clinical imaging, surgical and other primary imaging applications.


Key Responsibilities 

  • Effective demonstration of Barco Healthcare’s imaging technologies at the hospitals, health systems, and end user accounts. 
  • Achieve regional sales targets and track opportunities from discovery to close. 
  • Perform product demonstrations at clinical sites to highlight product differentiation based on clinical, operational and financial factors. 
  • Effective communication of the company’s value proposition with key decision makers to include Director of Radiology, Chief of Radiology, Clinical IT, Purchasing and other key department management personnel. 
  • Prospecting, evaluating opportunities, presenting our products, strong negotiation skills, cold calling, product selection and supporting the customer's purchase. 
  • Cultivate new customer relationships and maintain a strong focus on current customers through the effective use of sales and service organizations. 
  • Ability to detail technical product features, benefits and attributes to various staff positions in healthcare customers. 
  • Provide sales support to national value-added resellers, regional distributors, integrated solution providers, and OEM Partners. 
  • Development and execution of regional business plans that employs strategic account segmentation.



  • An undergraduate degree is preferred
  • Healthcare IT and capital equipment sales experience preferred
  • Minimum 5 years of sales/industry experience in an industry that requires complex sales.
  • Experience interacting with physicians as part of a complex sales process.
  • Strong working knowledge of Microsoft Office applications Excel, PowerPoint, and Word.
  • Excellent phone and presentation skills
  • Proven demonstration skills and technical products
  • Successful, documented sales track record of achievement
  • Able to travel up to 70% to regional customer sites, tradeshows, corporate meetings, etc.
  • Completion of professional sales training courses strongly desired, e.g., Miller Heiman, Spin Selling, etc.
  • Familiarity with CRM systems is required

Barco is an Equal Opportunity Employer and gives consideration for employment to qualified applicants without discrimination on the basis of race, color, religion, creed, sex, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender identity, gender expression, age, mental or physical disability, medical condition or AIDS/HIV status, ancestry, national origin, genetic information, military, veteran status, marital status, citizenship or any other status protected by applicable federal, state, or local laws.


If you need a reasonable accommodation for any part of the application process at Barco, please contact our HR department at hramericas@barco.com Please specify the reasonable accommodation you are requesting, along with the job posting number in which you may be interested. A Human Resources representative will review your request and contact you to discuss a reasonable accommodation.


Barco requires new hires to be vaccinated against Covid-19 by the date of hire to be considered.  Proof of vaccination is required unless a reasonable accommodation is needed as defined by applicable law. 


Equal Opportunity Employer: Veteran / Disability

Nearest Major Market: Atlanta