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Duluth, GA, US Philadelphia, PA, US Chicago, IL, US New York, NY, US Washington DC, DC, US

Date:  Mar 17, 2023
Job ID:  7982

Business Development Manager- East

As an international company with European roots (HQ in Kortrijk, Belgium), Barco has a culture of collaboration across borders and nationalities.
Because we believe diversity leads to more great ideas and drives innovation.
Thanks to our over 3,000 visioneers, we develop unique visualization & collaboration technology that helps professionals accelerate innovation in the healthcare, enterprise and entertainment markets.

Barco designs technology that makes everyday life a little better. Seeing beyond the image, we develop sight, sound, and sharing solutions to help you work together, share insights, and wow audiences. Our solutions make a visible impact, allowing people to enjoy compelling entertainment experiences; to foster knowledge sharing and smart decision-making in organizations and to help hospitals provide their patients with the best possible healthcare. Headquartered in Kortrijk (Belgium), Barco realized sales of 804 million euro in 2021 and has a global team of 3,000+ employees, whose passion for technology is captured in +500 granted patents.


The Business Development Manager (BDM) East will be responsible for Business Development and Channel Management in the assigned region withing the Americas, and has an intimate knowledge and understanding of the CEDIA Channel and the local High End Residential (HER) Market.


The BDM wins, maintains, and expands relationships with HER channel partners, representing Barco Residential’s complete range of products and services. The BDM’s most important means of interacting with partners, customers and prospects is through face-to-face meetings. The BDM is responsible for achieving sales, profitability, and partner recruitment objectives.


Key Responsibilities:


  • Sell through partner organizations to end users in coordination with partner sales resources.

  • Develop new markets and new business opportunities.

  • Build relationships with key stakeholders in the market (professional associations, other manufacturers).

  • Establish productive, professional relationships with key personnel in assigned partner accounts.

  • Proactively assess, clarifies, and validates partner needs on an ongoing basis.

  • Proactively lead a joint partner planning process that develops mutual performance objectives, financial targets, and critical milestones associated with a productive partner relationship.

  • Coordinate the involvement of company personnel, including support, service, and management resources, in order to meet partner performance objectives and partners’ expectations.

  • Meet assigned targets for profitable sales volume and strategic objectives in assigned partner accounts.

  • Manage potential channel conflict with other firm sales channels by fostering excellent communication internally and externally, and through strict adherence to channel rules of engagement.

  • Lead solution development efforts that best address end-user needs, while coordinating the involvement of all necessary company and partner personnel.

  • Ensure partner compliance with partner agreements.

  • Drive adoption of company programs among assigned partners.

  • Proactively recruits new qualifying partners.




  • Creative and result-oriented Team Player with established interpersonal and leadership abilities.
  • Superior analytical and problem-solving skills, and are able to formulate clear objectives and effectively utilize existing resources to achieve deadlines. 
  • Team-player with a passion for excellence, and a pro-active, dedicated and fast learner.
  • Thrives on fast-paced, dynamic environments and relish the opportunity to be part of a new team building a new business.
  • Bachelor's or Master’s degree in a relevant discipline
  • Minimum 5 years of experience in senior sales, business development or channel management positions for technology companies, ideally in the high end residential space withing the CEDIA channel.
  • Strong customer focus and strong technical skills.
  • Superior oral and written communication and presentation skills.
  • Excellent English Language Skills. Knowledge of Spanish and/or Portuguese is a strong asset.
  • Willing to travel 50% of the time.


Barco is an Equal Opportunity Employer and gives consideration for employment to qualified applicants without discrimination on the basis of race, color, religion, creed, sex, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender identity, gender expression, age, mental or physical disability, medical condition or AIDS/HIV status, ancestry, national origin, genetic information, military, veteran status, marital status, citizenship or any other status protected by applicable federal, state, or local laws.
If you need reasonable accommodation for any part of the application process at Barco, please contact our HR department at Please specify the reasonable accommodation you are requesting, along with the job posting number in which you may be interested. A Human Resources representative will review your request and contact you to discuss reasonable accommodation.
Equal Opportunity Employer: Veteran / Disability

Nearest Major Market: Atlanta

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