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Duluth, GA, US

Date:  Aug 6, 2022
Job ID:  4579

Business Development Manager (DI - Northeast)

Barco designs technology that makes everyday life a little better. Seeing beyond the image, we develop sight, sound, and sharing solutions to help you work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise (from meeting and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions). Our solutions make a visible impact, allowing people to enjoy compelling entertainment experiences; to foster knowledge sharing and smart decision-making in organizations and to help hospitals provide their patients with the best possible healthcare. Headquartered in Kortrijk (Belgium), Barco realized sales of 804 million euro in 2021 and has a global team of 3,000+ employees, whose passion for technology is captured in +500 granted patents.



Barco Healthcare utilizes a business to business (B2B) sales process to take highly technical products to market through and with our business partners. A Barco Healthcare Business Development Manager must effectively communicate with End Users, Key Opinion Leaders, Partners to ensure that the company’s clinical, operational and financial solution advantages are clearly understood. Barco provides "best in class" medical solutions designed for primary imaging applications. Barco is looking for a Healthcare Business Development Manager that is located in the North East region.


Position Overview:


  • Reports to the Sales Director, East Region - DI
    • Achieve sales targets within assigned accounts
    • Prospecting and building a healthy funnel and close deals with a high degree of autonomy
    • Proficient demonstration skills inclusive of  technology, clinical and workflow advantages within market segment
    • Complete assigned tasks and continuously track activity and opportunities in a CRM from discovery to close. Initiate and drive net new business growth through lead follow up and relationship selling
    • Customers Success
      • Inspire positive customer experience, outcomes and product adoption
      • Fulfill Barco value proposition
      • Escalated client issues with speed and urgency, organize resources across the company as appropriate
    • Engage and establish relationships within the community
    • Strategically manage time, travel and company resources


Key Responsibilities:


  • Ensure positive awareness and exposure to enhance brand recognition in the region for Barco Healthcare
    • Present to end user accounts in hospital and private practice settings
  • Effective communication of the company’s value proposition with physicians, high level key decision makers and others in various functions within the healthcare environment
  • Perform product demonstrations detailing product features, benefits and attributes to highlight product differentiation based on clinical, operational and financial factors
  • Cultivate new customer relationships and maintain a strong focus on customer success through the effective use of sales and service organizations
  • Productive prospecting, evaluating opportunities, presenting our products, strong negotiation skills, cold calling, product selection and supporting the customer's purchase
    • Attend and engage in events within your region, building your funnel while networking within the community
  • Provide sales support to value-added national, regional, integrated and OEM partners
  • Development and execution of regional business plans that employs strategic account segmentation
  • Report market intelligence and competitive analysis on an ongoing basis


We are looking for a Barco employee who has:


  • A minimum holding of a Bachelor’s degree (business, marketing, engineering, medical)
  • Healthcare and/or capital equipment sales experience preferred
  • Minimum 5 years of sales experience in an industry that requires complex sales
  • Experience interacting with physicians and business executives as part of a complex sales process
  • Proven business acumen, demonstration skills and technical knowledge
  • Strong working knowledge of Microsoft Office applications Excel, PowerPoint, and Word
  • Excellent phone and presentation skills
  • Successful, documented sales track record of achievement
  • Able to travel up to 60% to regional customer sites, tradeshows, corporate meetings, etc.
  • Completion of professional sales training courses strongly desired, e.g., Miller Heiman, Spin Selling, etc.
  • Familiarity with CRM systems is required
  • A dynamic, entrepreneurial, enthusiastic, hard-working, tech-savvy, self-motivated with a strong interest and ability to perform given a high degree of autonomy

Barco is an Equal Opportunity Employer and gives consideration for employment to qualified applicants without discrimination on the basis of race, color, religion, creed, sex, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender identity, gender expression, age, mental or physical disability, medical condition or AIDS/HIV status, ancestry, national origin, genetic information, military, veteran status, marital status, citizenship or any other status protected by applicable federal, state, or local laws.


If you need reasonable accommodation for any part of the application process at Barco, please contact our HR department at Please specify the reasonable accommodation you are requesting, along with the job posting number in which you may be interested. A Human Resources representative will review your request and contact you to discuss reasonable accommodation.


Barco requires new hires be vaccinated against Covid-19 by date of hire to be considered.  Proof of vaccination is required, unless a reasonable accommodation is needed as defined by applicable law. 


Equal Opportunity Employer: Veteran / Disability

Nearest Major Market: Atlanta

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