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Location: 

Duluth, GA, US

Date:  Jun 20, 2022
Job ID:  4488

Field Marketing Specialist LVX US

Barco designs technology that makes everyday life a little better. Seeing beyond the image, we develop sight, sound, and sharing solutions to help you work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise (from meeting and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions). Our solutions make a visible impact, allowing people to enjoy compelling entertainment experiences; to foster knowledge sharing and smart decision-making in organizations and to help hospitals provide their patients with the best possible healthcare. Headquartered in Kortrijk (Belgium), Barco realized sales of 804 million euro in 2021 and has a global team of 3,000+ employees, whose passion for technology is captured in +500 granted patents.

The function:
You contribute to your market(s) growth by building, implementing, measuring, learning, and optimizing the marketing plan for your market(s).  You know like no other what your market and partners require and how to optimize the performance of spend.  



Key responsibilities:

  • Define and implement specific marketing plans & budgets for your segment for ensuring customer loyalty and selling additional solutions and services to existing & new customers. All in line with sales & growth objectives for your region 
  • You cover the broad scope of marketing activities/campaigns, including events, media & PR, AdWords, online/social advertising, digital marketing, market research, … 
  • Develop specific launch goals, plans, and strategies 
  • Manage all channel marketing activities, with a strong focus on channel communication and lead generation 
  • Manage the end-to-end lead process, constantly looking at ways to improve the intake and conversion of the lead funnel by e.g. developing nurturing process to turns prospects into customers and upsell or cross-sell existing customers on new solutions & services.  
  • Identify customers who are willing to participate in testimonials, case studies, or references. Capture share stories and advocate in a variety of programs.  
  • Become the subject matter expert for your market(s): you understand the market & customer needs and feed these insights to headquarters to ensure the region’s future performance 
  • Align with and secure buy-in from multiple stakeholders, including sales and HQ Segment marketing 
  • Report on campaign success and business contribution 
  • Manage the budget
     

Your profile:

  • Bachelor’s degree required 
  • Master’s degree/MBA preferred
  • Experience

  • 8–15 years of marketing experience with a strong background in demand generation 
  • Experience in an industry that requires a complex B2B sales process utilizing distribution channels, system integrators and value-added resellers 
  • Familiar with working in a matrix organization

 

Skills: 

  • Strong business acumen; deep understanding of the market & customer base and market problems & problems customers face 
  • Excellent verbal, written, and presentation communication skills 
  • In-depth understanding of key business metrics; Analytical with the ability to gather data, synthesize the data, and tell a story 
  • solid strategic insights and strong action focus 
  • Sales oriented thinking 
  • Shows understanding of customer base and the problems they face 
  • Pragmatic, energetic, self-starting leader and highly motivated achiever 
  • Analytical and process-oriented 
  • Personable and collaborative 
  • Strong working knowledge of Microsoft applications Excel, Powerpoint and word 
  • Familiarity with common CRM systems is required; SAP CRM is preferred 
  • Apt to design and deliver (channel) marketing programs resulting in high ROI 
  • Experience with marketing automation platforms is a plus

Barco is an Equal Opportunity Employer and gives consideration for employment to qualified applicants without discrimination on the basis of race, color, religion, creed, sex, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender identity, gender expression, age, mental or physical disability, medical condition or AIDS/HIV status, ancestry, national origin, genetic information, military, veteran status, marital status, citizenship or any other status protected by applicable federal, state, or local laws.

 

If you need a reasonable accommodation for any part of the application process at Barco, please contact our HR department at hramericas@barco.com Please specify the reasonable accommodation you are requesting, along with the job posting number in which you may be interested. A Human Resources representative will review your request and contact you to discuss a reasonable accommodation.

 

Barco requires new hires to be vaccinated against Covid-19 by the date of hire to be considered.  Proof of vaccination is required unless a reasonable accommodation is needed as defined by applicable law. 

 

Equal Opportunity Employer: Veteran / Disability


Nearest Major Market: Atlanta

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