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Duluth, GA, US

Date:  Sep 14, 2021
Job ID:  3061

Sales Director - Learning Experience

Barco designs technology that makes everyday life a little better. Seeing beyond the image, we develop sight, sound, and sharing solutions to help you work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise (from meeting and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions). With a team of over 3,300 employees, located all around the globe, we realized sales of 770.01 million euro in 2020. 



As the Head of Sales for Learning Experience (LX) NA your mission will be to develop and grow Barco’s mind-share and market-share in the high-end virtual learning market for higher education and corporate learning and development in NA.  We seek an experienced leader and hunter with a proven track record of business development and realized growth across the NA higher education market. You will lead the sales organization responsible for the Americas region go-to-market strategy and execution. The position reports into the Global Vice President of LX Sales & Business Development and is based in the US.


Key Responsibilities:


Essential Duties and Responsibilities:

  • Develop a sales plan that ensures attainment of sales goals
  • Personally, support and grow several strategic accounts
  • Enforces the chosen sales model strategy appropriate for the related products and services
  • Responsible for the performance, development and growth of the sales organization
  • Consolidate sales and logistics forecasting from sales
  • Coordinate with other departments in the company to maximize sales and project implementation
  • Create a 'customer first' environment
  • Assist sales executives with complex sales situations when needed
  • Accountable for/manage and interpret data entry into the CRM to track business opportunities and performance of the sales executives through personal communication
  • Management of sales pipeline and forecasting activities through corporate CRM. 
  • Manage and control quoting and contractual activities of the sales team
  • Manage processes for developing and negotiating proposals, sales quotations, and commercial agreements
  • Effective communication of the company’s value proposition with key decision makers. 
  • Will collaborate globally with Barco colleagues







  • 10+ years leading sales organization focusing on cloud-based SaaS solution selling preferably within the higher education market and/or corporate L&D
  • Proven track record and references in sales management and deal closing
  • Proven success in attracting, developing, and leading a results oriented remote sales organization.
  • Prior experience establishing relationships with integrators preferred
  • Demonstrated background using CRM and sales forecasting tools
  • Demonstrated experience with sales forecasting to optimize overall company performance
  • Experience working with global team members is preferred
  • Ability to travel as needed


Barco is an Equal Opportunity Employer and gives consideration for employment to qualified applicants without discrimination on the basis of race, color, religion, creed, sex, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender identity, gender expression, age, mental or physical disability, medical condition or AIDS/HIV status, ancestry, national origin, genetic information, military, veteran status, marital status, citizenship or any other status protected by applicable federal, state, or local laws.


If you need reasonable accommodation for any part of the application process at Barco, please contact our HR department at hramericas@barco.com. Please specify the reasonable accommodation you are requesting, along with the job posting number in which you may be interested. A Human Resources representative will review your request and contact you to discuss reasonable accommodation.


Equal Opportunity Employer: Veteran / Disability

Nearest Major Market: Atlanta