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Karlsruhe, DE

Date:  Feb 13, 2021
Job ID:  457

Business Development Manager Learning Experience DACH

Barco designs technology that makes everyday life a little better. Seeing beyond the image, we develop sight, sound, and sharing solutions to help you work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise (from meeting and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions). With a team of over 3,600 employees, located all around the globe, we realized sales of 1,082.6 million euro in 2019. 



The mission of the Sales & Business Development Manager is to develop the high-end virtual learning market for higher education and corporate learning and development in DACH (Germany, Austria and Switzerland).

We are seeking an experienced hunter with a proven track record to join our sales team. You are representing Barco at Learning Departments at Corporates and at Universities, Business Schools/Executive Education.
The position reports to the Global VP Sales Learning Experience and is based in one of the metropolitan areas in Germany.

Key Responsibilities


  • You implement, cultivate and maintain strong relationships within the sales channel consisting of system integrators, local partners and end-users to maximize Barco’s reach and presence on the market with collaborative educational products;
  • You develop and maintain the ideal sales channels in the region and assure continuous business growth, by actively targeting learning departments at corporates and large educational institutes (Business Schools/Executive Education);
  • You build market position by locating, developing, defining, negotiating, and closing deals for the corporate and education markets;
  • You assist and participate in trade shows and events within the region and follow-up leads;
  • You provide regular forecasting, market intelligence and competitive analysis.

We are looking for a new colleague who



  • Has a degree in economics or engineering, or equivalent by experience;
  • Has proven sales experience to key accounts as well as a partner-based business approach;
  • Is a hunter: contacting prospects in order to turn them into customers;
  • Understands Solution and Value Selling, “Selling to the customer ‘needs”;
  • A good understanding of selling services and cloud-based SaaS platforms/ solutions;
  • Is a high-level sales negotiator with outstanding relationship building abilities;
  • Previous experience in collaborative learning products/network would be an asset;
  • Shows successful practice in developing sales strategies, building and managing funnel and business plans;
  • Has a good technical understanding or technical background;
  • Shows ability to perform in a complex matrix organization and in an international environment;
  • Is highly self-motivated and is a real team player;
  • Is willing to travel internationally, depending on the various types of business developed in the region;
  • Has a self-assured and outgoing personality with the ability and adaptability to work practical, reliable and flexible without the need for on-going instructions;
  • Is a strong and assured communicator and presenter, who can gain personal credibility with client managers;
  • Can adopt a disciplined and organized approach regarding travel, CRM, pipeline and lead management;
  • Language skills: German (mother tongue), English (fluent).