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Kortrijk, BE Duluth, GA, US

Date:  Aug 3, 2022
Job ID:  4310

Alliance Marketing Manager

Barco designs technology that makes everyday life a little better. Seeing beyond the image, we develop sight, sound, and sharing solutions to help you work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise (from meeting and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions). Our solutions make a visible impact, allowing people to enjoy compelling entertainment experiences; to foster knowledge sharing and smart decision-making in organizations and to help hospitals provide their patients with the best possible healthcare. Headquartered in Kortrijk (Belgium), Barco realized sales of 804 million euro in 2021 and has a global team of 3,000+ employees, whose passion for technology is captured in +500 granted patents.

The function


As global alliance marketing manager you play an essential role in defining and realizing the ecosystem strategy for Barco’s ClickShare product line. In consultation with your regional stakeholders in sales and channel management, in sync with the global alliance marketing team, and in coordination with our alliance partners, you define the global go-to-market and co-marketing objectives, and you translate them into a day-to-day activities plan with partners to boost awareness for our joint offering. Next to that you also drive the creation of co-marketing toolkits and ensure execution of the joint plan. 
You report internally and externally on KPIs and ROI, and proactively communicate to partners on product, market or other developments. You are a bridgebuilder with strong project management skills, who enjoys teaming up in an international context.


Key responsibilities


  • Define program framework, tools & processes (incl. program terms and conditions, onboarding, go-to-market, …)
  • Develop alliance marketing toolkits (messaging frameworks and joint marketing materials)
  • Keep the partner website and collateral up to date    
  • Actively maintain relationships with the partner network
  • Handle all communication (internal and external) during the lifetime of the alliance
  • Work with field marketing teams and regional alliance marketing managers/field marketing managers to activate the partner program in the regions


Your profile


  • You have a first experience in an international marketing environment (marketing communications, channel marketing, campaigning, alliance marketing)
  • Hands-on, ready to translate strategy into actions 
  • Analytical with project management and planning skills.


  • Fast thinker with strong marketing skills 
  • Customer-focused
  • Excellent verbal, written and presentation communication skills
  • Strong relationship management skills


  • Pragmatic, energetic, self-starting leader and highly motivated achiever
  • Eagerness to learn and understand market
  • Natural team player, working together with stakeholders from across the company
  • Influencing in matrix org


  • Marketing/Communication degree or similar expertise 
  • Multi-lingual 


Our offer 

  • Working in the high-tech headquarters of a stock-quoted company in Kortrijk, Belgium
  • An interesting, challenging job with lots of autonomy and impact in a dynamic team 
  • Opportunity of 2 days per week telework (Belgium)
  • Continuous training & development opportunities through our own Barco University
  • We offer you a competitive salary incl. extra-legal benefits, in line with your experience 

Apply now »