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Kortrijk, BE

Date:  Jul 17, 2022
Job ID:  4385

Channel Marketing Manager

Barco designs technology that makes everyday life a little better. Seeing beyond the image, we develop sight, sound, and sharing solutions to help you work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise (from meeting and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions). Our solutions make a visible impact, allowing people to enjoy compelling entertainment experiences; to foster knowledge sharing and smart decision-making in organizations and to help hospitals provide their patients with the best possible healthcare. Headquartered in Kortrijk (Belgium), Barco realized sales of 804 million euro in 2021 and has a global team of 3,000+ employees, whose passion for technology is captured in +500 granted patents.

Barco is seeking an experienced, innovative, and analytical Channel Marketing Manager for the Enterprise division, specific for the "Meeting experience - Clickshare" business, to design and execute initiatives that will drive growth through the channel.



Key responsibilities


  • Partner with Barco sales leaders, channel team, and marketing team to create a channel marketing strategy aligned with regional sales priorities
  • Work with resellers to maximize marketing development fund by aligning plans and activities with Barco’s channel growth strategy
  • Lead and manage reseller marketing development fund proposals, review of activities and proof of performance
  • Develop ways to measure, analyze, and report on channel marketing activities to drive improvement in programs
  • Partner with Channel Account Managers to plan and execute channel activities and events
  • Work with Barco across the organization to translate campaigns and product launches into channel marketing plans and actions
  • Create marketing kits, tools, and resources to enable marketing of the Barco portfolio through the channel
  • Work with channel partners and sales to understand the value proposition of Barco solutions and how they’re differentiated from other providers
  • Manage partner communication strategy and execution to keep the channel informed and engaged


Your profile


  • Bachelor’s degree or higher
  • Minimum 5 years of channel marketing experience in the AV or IT industry
  • Able to work well independently and in a team environment, and interact with individuals at all levels in the organization
  • Ability to bring together key stakeholders to work together collaboratively in executing marketing activities
  • Marketing strategy, planning, and execution
  • Analytical and strategic skills in a strive to grow channel revenue and marketing database
  • Project management
  • Tradeshow and event management
  • Some graphic design and copywriting skills are a plus
  • Fluently speak and write English & German. Knowledge of any additional language is a plus


Our offer


  • A permanent contract with fair salary
  • An interesting and challenging job in a flexible and familiar working environment
  • Flexible working hours and home office option
  • Internal training at our Barco University
  • Close cooperation with teams at locations worldwide

Apply now »