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Customer Program Manager

Location: 

Kortrijk, BE

This role holds end to end responsibility for a portfolio of products and solutions rather than a single product. It carries full accountability across the entire lifecycle, from strategy to execution, ongoing management and eventual phase out. It requires continuously balancing customer value, technical feasibility and business performance, while acting as the single point of accountability for all product related decisions within the defined scope.

Key Responsibilities

Product & Portfolio Strategy

  • Define and own the product and portfolio strategy aligned with healthcare and segment strategy
  • Translate market, customer, technology and competitive insights into clear strategic choices
  • Set and communicate a multi year roadmap at portfolio level
  • Make explicit investment and prioritization trade offs across the portfolio
  • Decide on lifecycle positioning: invest, sustain, harvest, consolidate or exit

Business & Economic Ownership

  • Own the business case and economic performance of the portfolio
  • Drive decisions based on margin, cost structure, ROI, revenue mix and cash impact
  • Define and steer pricing strategies and value capture models
  • Actively manage cost, complexity and lifecycle profitability
  • Take full accountability for commercial outcomes, not just deliveryEnd to End Lifecycle Management

 

End to End Lifecycle Management

 

  • Own the full lifecycle from opportunity identification to end of life
  • Make go, no go and stop decisions based on facts and business impact
  • Ensure lifecycle decisions are consistently executed across Sales, R&D, Operations and Service
  • Anticipate and manage risks such as obsolescence, capacity constraints, quality issues and margin erosion

Cross Functional Leadership & Governance

  • Lead cross functional teams without hierarchical authority
  • Act as integrator across Product, R&D, Supply Chain, Quality, Service and Sales
  • Provide clear direction, priorities and decision making
  • Resolve conflicts with a strong business first mindset and escalate when needed

Product Leadership & Capability Building

  • Act as a role model for strong product management within Healthcare
  • Coach and challenge Product Managers and stakeholders
  • Help shape governance, decision frameworks and ways of working
  • Bring in external perspectives and best practices

Key Competencies

Product & Business Thinking

  • Demonstrates strong systems thinking and understands the full value chain and lifecycle impact
  • Balances long term strategy with short term business realities
  • Makes informed trade offs, even with incomplete information
  • Thinks naturally in terms of portfolio management rather than individual features

Leadership & Autonomy

  • Highly self driven and proactively identifies and acts on what needs to be done
  • Takes full ownership and accountability without waiting for direction
  • Coaches and challenges others, rather than relying on guidance
  • Acts as a credible and confident sparring partner for senior leadership

Technical & Market Acumen

  • Brings sufficient technical depth to effectively challenge R&D and system architects
  • Demonstrates a strong understanding of customer workflows and system integration
  • Understands market dynamics, competitive landscape and technology evolution

Communication & Influence

  • Communicates clearly, in a structured and persuasive way
  • Translates complex trade offs into understandable insights for both technical and business audiences
  • Builds trust through consistency, clarity and sound judgment

What Success Looks Like

  • The portfolio consistently delivers sustainable revenue, healthy margins, and strong customer value
  • Lifecycle decisions are made clearly, at the right time, and based on solid economic rationale
  • Stakeholders experience a high level of clarity, focus, and decisiveness in direction and execution
  • Product Management maturity within Healthcare shows visible and continuous improvement
  • Over time, the scope of the role expands to include broader Business Operations responsibilities

 

Ready to take full ownership of a product portfolio and drive real business impact? Apply now and shape the future of Healthcare with us.

🛡️ We are committed to conducting our business activities with the highest standards of integrity, responsibility and compliance across all aspects of our operations. This includes adherence to applicable laws, regulations and internal policies related to ethical conduct, quality standards, cyber security, sustainability, data protection & confidentiality and safety.  

D&I Statement
At Barco, innovation drives everything we do. We believe that diversity fuels creativity, bringing us closer to our colleagues and customers. Inclusion and equity aren't just values—they're core capabilities that propel us toward our shared goals and mission.

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About Barco

At Barco, we design cutting-edge technology that enhances everyday life through advanced visual experiences. 
 
As a global leader in collaboration and imaging, we serve the Enterprise, Healthcare, and Entertainment industries with innovative tools that empower professionals to communicate and perform at their best. With a strong commitment to quality, reliability, and sustainability, our technologies are trusted in over 90 countries. 
 
Backed by a team of 3,200+ employees, we continue to push boundaries and shape the future of digital imaging and connectivity. 

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