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Kortrijk, BE

Date:  Jul 18, 2022
Job ID:  4491

Field Marketing Specialist

Barco designs technology that makes everyday life a little better. Seeing beyond the image, we develop sight, sound, and sharing solutions to help you work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise (from meeting and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions). Our solutions make a visible impact, allowing people to enjoy compelling entertainment experiences; to foster knowledge sharing and smart decision-making in organizations and to help hospitals provide their patients with the best possible healthcare. Headquartered in Kortrijk (Belgium), Barco realized sales of 804 million euro in 2021 and has a global team of 3,000+ employees, whose passion for technology is captured in +500 granted patents.

You want to become part of a truly international team that is entrenched with the leading actors in the entertainment industry? You want to enter a learning journey with Barco fueled by long-standing customer relationships and world-class engineers. Become part of the growth story of our Immersive Experience Business Unit (IX BU). 

Our IX BU’s purpose is “creating moments, enriching lives”. We unlock the creative power of technology to deliver immersive experiences, from Live Events to Themed Entertainment, from Simulation to Projection Mapping – enabled by Projection, Virtual Reality and Image Processing.



The role

Your role is to enable sales growth for IX in our EMEA and Americas region – in the short and long run – by building and implementing the marketing plan for our IX markets, in close collaboration with sales and the product team.  You know like no other what your external partners and internal sales teams require.  Your metric of success is the satisfaction of your internal and external stakeholders.



Key Responsibilities


  • Define specific marketing initiatives for EMEA & AMERICAS based on requirements collected from sales & PM/SM
  • Be close to our regional partners to maximize the effectiveness of their and our marketing initiatives to accelerate sales (incl. channel marketing / MDF follow-up)
  • You cover the broad scope of marketing activities, including events, online / social advertising and digital marketing, including:
    • Development and follow up of advertising material for events and digital advertising (copy, images, translations ...)
    • Execution and follow up of translations and reviews with external agency
    • Development/execution of newsletters (end user and partners)
    • Organize and follow up of local Barco events in EMEA and AMERICAS in collaboration with Sales, Global Marketing and local teams
    • Setup and organization of virtual events & webinars using marketing automation flows (invitations, registrations, capture leads, thank you mails...)
    • Admin support for PR/PO creation, orders, etc. 
  • Identify customers who are willing to participate in testimonials, case studies or references. Capture share stories and advocate in a variety of programs.



Your Profile


  • Bachelor’s degree required 
  • 3–5 years of marketing experience with strong background in event management and demand generation 
  • Experience in an industry that requires a complex B2B sales process utilizing distribution channels, system integrators as well as large direct accounts
  • Passionate and pragmatic go-getter
  • Self-starting leader
  • Strong interpersonal skills to engage with customers & internal stakeholders
  • Sales oriented thinking 
  • Shows understanding of customer base and the problems they face 
  • Familiarity with common CRM systems is required; SAP CRM is preferred
  • Experience with marketing automation platforms
  • Apt to design and deliver (channel) marketing programs resulting in high ROI 


Growth trajectory


The role is expected to grow into a full-fledged Field Marketing Manager role, where the following additional responsibilities are expected:

  • Define and implement specific marketing plan & budgets for your segment for ensuring customer loyalty and attracting new customers. All in line with sales & growth objectives for your region 
  • Manage all channel marketing activities, with a strong focus on channel communication and lead generation 
  • Develop specific launch goals and plans, in collaboration with Product Marketing
  • Manage the end-to-end lead process, constantly looking at ways to improve the intake and conversion of the lead funnel by e.g. developing nurturing process to turns prospects into customers and upsell or cross sell existing customers on new solutions & services.  
  • Become the subject matter expert for your market(s): you understand the market & customer needs and feed these insights to headquarters to ensure the region’s future performance 
  • Report on campaign success and business contribution

The following metrics of success become key, beyond stakeholder satisfaction:

  • Campaign impact on pipeline and revenue 
  • Achievement of individual program goals 
  • Campaign project performance : planning accuracy and adherence to plan 





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