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Location: 

Kortrijk, BE

Date:  Jun 2, 2021
Job ID:  1861

Internship Customer Journeys - Corporate Marketing

Barco designs technology that makes everyday life a little better. Seeing beyond the image, we develop sight, sound, and sharing solutions to help you work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise (from meeting and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions). With a team of over 3,300 employees, located all around the globe, we realized sales of 770.01 million euro in 2020. 

Our Corporate Marketing department is looking for a motivated marketing & communications intern to join their team working on a customer journey project.

 

Key responsibilities:

 

  • Define the persona’s for a certain business segment (eg. Our healthcare solution Demetra) in collaboration with our customer journey manager
  • Validate this through desk research & (field) interviews
  • Map the customer journey (including key moments of truth) of that persona with Barco
  • Analyze how this customer journey are/could be tracked in our database(s)
  • Define where we could improve the customer experience, think digital!
  • Make suggestions for possible marketing campaigns (acquisition, retention, upsell/cross-sell) based on this moment in his journey
  • Design a marketing campaign in collaboration with our marketing teams
  • Project in social media management (trying out new content, hunting for new followers etc)
  • PR database completion: looking at database quality of journalists
  • Review & update the Marketing tools & processes repository

 

Your profile: 

  • You are a marketing or communications student
  • You have good communication skills, including English writing & speaking skills
  • You are pro-active & well organized 
  • You are looking for an internship of a minimum duration of 6 weeks