Business Dev Mgr - Themed Entertainment

Sales/Business Development
1901343 Requisition #



Imagine a way to see, sense, and share the intangible. It’s what happens when big data becomes knowledge.  When images become insight, and when experiences come to life.  That’s what Barco is all about.  In a world where data and rich content are expanding exponentially, we empower our customers with inspired sight, sound and sharing solutions to help them make meaningful connections.  Together, we create brighter outcomes, around the world.


Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,500 employees worldwide. please visit our website at 


As a Barco associate, you will be part of high performing teams that compete with integrity to deliver results to our customers, our shareholders and to each other.  Barco offers a challenging workplace full of the most gifted and innovative professionals in the visualization industry, who are responsible for bringing technologically advanced products to life. We seek individuals with talent and the passion to grow in a culture built on vision, innovation and the competitive spirit.  We compete with integrity; we strive to outperform the competition through our focus on the customer, our trust in each other and by providing the environment for individual opportunity and growth. 

We are currently hiring for a Business Development Manager focus on Themed Entertainment and Museum.  For this position we are looking for candidates in Southern California.


Responsibilities will include planning and overseeing new marketing initiatives. Researching organizations and individuals to find new opportunities. Increasing the value of current customers while attracting new ones. Finding and developing new markets and improving sales in these vertical markets. Carrying a growth target to show actionable results is a requirement of the position.

Key Responsibilities
Essential Duties and Responsibilities:
  • Effective demonstration of Barco technologies to the end user accounts. 
  • Perform product demonstrations at sites to highlight product differentiation based on operational and financial factors. 
  • Achieve regional sales targets and track opportunities from discovery to close. 
  • Effective communication of the company’s value proposition with key decision makers. 
  • Prospecting, evaluating opportunities, presenting our products, strong negotiation skills, cold calling, product selection and supporting the customer's purchase to land new business. 
  • Researching organizations and individuals online (especially on social media) to identify new leads and potential new markets. 
  • Researching the needs of other companies and learning who makes decisions about purchasing. 
  • Cultivate new customer relationships and maintain strong focus on current customers through effective use of the sales and service organizations to expand business. 
  • Ability to detail technical product features, benefits and attributes to various staff positions in enterprise customers. 
  • Management of sales pipeline and forecasting activities through corporate CRM. 
  • Execution of a sales process in conjunction with the Barco channel organization. 


Bachelor’s degree is required

  • Preference of experience working with end users and/or system integrators in the theme park or museum markets
  • Candidate must be fluent or able to learn Barco projection, display, and image processing solutions.
  • IT/AV and/or capital equipment sales experience required
  • Experience with TEA and AAM a plus
  • Experience with software, wired and wireless networked, enterprise software solutions is preferred.
  • Minimum 5 years of sales/industry experience in a B-2-B industry that requires a complex sales, with quota responsibility.
  • Excellent phone and presentation skills
  • Proven demonstration skills of technical products
  • Successful, documented sales track record of achievement
  • Able to travel up to 25% - most travel will be to local/regional customer sites but travel outside the region might be required for tradeshows, corporate meetings, etc.
  • Completion of professional sales training courses strongly desired
  • Familiarity with CRM systems is required
  • The ability to handle pressure and meet deadlines
  • Skill in prioritizing and triaging obligations
  • Attention to detail
  • Excellent time management and organizational skills

Barco, Inc. supports all policy and practices related to (but not limited to), federal and local employment regulations such as follows: EEO, AAP, ADA, OSHA, C-TPAT and E-Verify. We promote a drug free work environment, along with an open door policy of communication. All of our practices support global diversity and inclusion in the workplace.


We offer a competitive compensation package that includes a menu of benefits to help promote wellness for you and/or your family.

VISIT TO APPLY FOR THIS POSITION. Only those applicants who meet the minimum skills/qualifications in this posting will be considered. Successful candidates must be able to provide proof of legal authorization to work in the United States.


Are you excited to dive into a new challenge?

Don't hesitate to apply!

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