Business Development Representative Healthcare France

Sales/Business Development
2000188 Requisition #




As a Business Development Representative, you help growing the EMEA Healthcare Imaging business by creating end-user “pull” for the surgical/diagnostic imaging product range within the French hospital market.
Key Responsibilities
  • By developing and educating end-users, you develop the Surgical/Diagnostic Imaging business (Nexxis and surgical displays, diagnostic displays) in the French region;
  • You meet and exceed Profit Plan targets for the French territory; you create and execute the strategic plan for the French region;
  • You evangelize and hunt for new business at the end-user (hospital) side, and engage with the broader ecosystem (architects, equipment planners, etc.) to grow the business;
  • You perform value selling for the Barco Healthcare products, incl. delivering presentations to audiences of one or many, prospectingpromoting, and carrying out demonstrations;
  • You become the face of Barco to the end-user community in line with the B2B strategy;
  • You develop programs for increasing sales; you organize regional sales activities such as events for equipment planners and architects;
  • You escalate business critical issues to senior management, propose action plans and organize execution follow-up with the assigned responsibilities;
  • You work closely together with the French sales colleagues to share information and to develop opportunities for the complete Barco healthcare portfolio;
  • You manage sales funnels, opportunity tracking, quotation generation and follow-up, in a very structured and timely manner;
  • You work in close collaboration with the EMEA surgical key account management team and strategic marketing/product management teams.



We are looking for a new colleague who
  • Has a Bachelor’s or Master’s degree (preferred) in business, marketing, engineering or related field;
  • Has at least 3 years of business development experience;
  • Experience in the Surgical/Diagnostic business is a plus;
  • Shows a good understanding of workflow and integration;
  • Is preferably experienced in performing clinical and technical demonstrations;
  • Has a “Hunter” mindset, but without losing his/her sense of teamplay;
  • Has strategic insight to map and build relationship with key decision makers;
  • Demonstrates clear problem solving and planning skills;
  • Has strong commercial and communication skills, both in French and English;
  • Is willing to travel within the French region up to 75% of the time.




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