Channel Marketing Manager Resellers

📁
Marketing
📅
1900810 Requisition #

 
Function
 
In this role you are responsible for developing channel marketing programs that maximize revenue through the channel.  You help to find & on-board new partners, create demand for or in conjunction with partners, and enable these partners to sell more successfully. Your key audience will be managed Resellers and DMR.
 
 
 
Key Responsibilities
 
  • You define the channel marketing strategy and plan to grow the business, based on sales priorities and channel partners analytics and insights.
  • You manage the end-to-end market development funds (MDF) process including proposal management, review, acceptance/rejection and proof of performance.
  • You draw up partner-ready demand creation programs, including promotions designed to drive new opportunities into the pipeline.
  • You are the liaison with the Field Marketing Managers, and leverage channel in their Go-To-Market strategy to scale broadly.
  • You develop offers that will be used to recruit new channel partners into the program.
  • You support the sales teams and partners in selling the Barco offers effectively.  
  • You contribute the monthly partner newsletter which is the main tool for communication to distributors and resellers.
  • You analyse program results, share learnings/best practices and make recommendations for future improvements.

 

 

 

We are looking for a new colleague who
  • Has a Bachelor’s or Master’s degree, preferably with a business or marketing oriented focus.
  • Has minimum 5 years of channel marketing (or sales) experience.
  • Knows how to package and deliver channel demand programs to, through and for the partners.
  • Has experience with channel budgeting and funding processes.
  • Has both the analytical and strategic skills in a strive to constantly grow channel revenue.
  • Is a skilled project manager.
  • Is fast paced, highly organized, a good communicator and problem solver.
  • Is empathetic to partner and understand what motivates them.
  • Communicates fluently in English.

 

 

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