📁
Marketing
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1900778 Requisition #
 
 
Function
 
You are in charge of all global content and marketing collateral to create effective communication campaigns for both online, social and offline channels for the Healthcare and Education market segments.
 
Key Responsibilities
  • Product communication: you write and coordinate the creation of all communication & campaign pieces, such as brochures, web pages, ads, creative concepts etc. You are also responsible for organizing product photo or video shoots.
  • Content marketing: you develop and execute the content marketing strategy and build the corresponding content calendar. You establish Barco as a thought leader for relevant topics.
  • Social media: you manage the dedicated social media channels for Healthcare & Education.
  • SEO: you incorporate SEO best practices in all online activities and strive to increase SEO ranking.
  • Content ROI: you keep track of the success of created content pieces, generate insights (together with the program expert) and provide recommendations.
  • Branding: you contribute to a consistent Barco brand, both in messaging and visual identity.

 

We are looking for a new colleague who
  • Has a Master’s degree in English or equivalent by experience
  • Ideally has 3+ years in copywriting and editing, messaging and positioning related to marketing communication, including writing for web and SEO.
  • Is well organized and a skilled project manager who delivers against promise.
  • Can sell his/her ideas to peers and to stakeholders.
  • Has an inquisitive mind and can take initiative to build a network, guide research etc.
  • Is familiar with content marketing, value messaging and inbound marketing
  • Experience with online tools such as Google Analytics, Semrush, Sitecore is a plus
  • Experience with an international and technology/B2B environment is a plus
 
 Our offer
  • An interesting, challenging job with lots of autonomy
  • Continuous training & development opportunities through our very own Barco University
  • Barco was awarded the Top Employer label 2016 for its excellent working conditions
 
Are you excited to dive into a new challenge?  
 
 
 

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