Digital Marketing Coordinator

📁
Marketing
📅
1801268 Requisition #

 

 

Function


The Digital Marketing & Operations Specialist is responsible on a daily basis for the smooth and effective running of digital projects for EMEA field marketing team (6 colleagues) with focus on efficient and effective delivery. To do so you have great skills in effective project management and reporting. You report to the EMEA Marketing Director.


Key Responsibilities

  • You are the go-to person for the team for any digital activity or campaign :
  • You set up marketing automation campaigns for lead generation (platform used is Marketo).
  • You upload news items, customer stories on our website (platfom used is SiteCore).
  • You set up all digital tools and campaigns to maximize ROI of our events (we use ICapture, C-Event, Marketo)
  • You analyze and optimize SEA investments
  • You coordinate and set-up recurring and ad hoc newsletters for different audiences.
  • You monitor and improve regional ROI performance & best practice sharing
  • You manage art-, translations- and copywriting professionals (outsourcing where needed)
  • You coordinate the marketing store (promotion materials)
  • You support the EMEA Marketing Director on specific marketing operations projects.

 We are looking for a new employee who...

  • Has a higher degree
  • Has experience in digital marketing (professional or via a traineeship)
    • Experience with digital marketing platforms (marketing automation, content management systems, lead capturing, event management,...) is preferred. Of course, training will be provided on the specific toolset used by Barco.
    • Experience with Google Analytics & Google Adwords
  • Has experience with analytics/analysis methods for which you have strong analytical skills. Moreover, you have the ability to go beyond the data and translate quantitative date into actionable recommendations
  • Is a problem solver with a strong "can do" attitude who stays calm under pressure
  • Has the necessary coordination and project management skills to succeed in this role
  • Has great communication skills
  • Is flexible to pitch in or take up tasks within the marketing department that our outside of your immediate scope (internal initiatives, helping out colleagues, ..)

Our offer
  • An interesting, challenging job with lots of autonomy
  • A high-tech environment in our new headquarters              
  • Continuous training & development opportunities through our very own Barco University
  • Barco was awarded the Top Employer label 2016 for its excellent working conditions.

 

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