EMEA Channel Marketing Manager Resellers and DMR

📁
Marketing
📅
1900810 Requisition #

Function
 

You are responsible for developing channel marketing programs that maximize revenue through the channel.  You help to find & on-board new partners, create demand for or in conjunction with partners, and enable these partners to sell more successfully. Your key audience will be managed Resellers and DMR.

 
 
Key Responsibilities
  • Define the channel marketing strategy and plan to grow the business, based on sales priorities and channel partners analytics and insights
  • Manage the end-to-end market development funds (MDF) process including proposal management, review, acceptance/rejection and proof of performance
  • Create partner-ready demand creation programs, including promotions designed to drive new opportunities into the pipeline
  • Be the liaison with the Field Marketing Managers, and leverage channel in their GTM strategy to scale broadly
  • Develop offers that will be used to recruit new channel partners into the program
  • Support the sales teams and partners in selling the Barco offers effectively  
  • Contribute the monthly partner newsletter which is the main tool for communication to distributors and resellers
  • Analyse program results, share learnings/best practices and make recommendations for future improvements

We are looking for a new colleague with

Education
  • Bachelor degree minimum or Master’s degree/ MBA
Experience
  • Minimum 5years of channel marketing experience
Competencies:
 
Skills
  • Build channel marketing plans
  • Both analytical and strategic skills in a strive to constantly grow channel revenue
  • Skilled project manager
Behaviors
  • Fast paced, highly organized, good communicator and problem solver
  • Empathetic to partner and understand what motivates them
Knowledge
  • Packaging and delivery of channel demand programs to, through and for the partners
  • Channel budgeting and funding processes
  • Language specific requirements depending on the needs of the region

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