EMEA Field Marketing manager OX & VX

1801285 Requisition #




You contribute to your market(s) growth by building, implementing, measuring, learning and optimizing the marketing plan for your market(s) for the Operating and Virtual Experience solutions portfolio (such as video walls, LED displays, curved displays, etc.). You know like no other what your market and partners require and how to optimize the performance of spend. 



Key responsibilities

  • Define and implement the marketing plan for your market, in line with sales & growth objectives for your region
  • Cover the broad scope of marketing activities/campaigns, including events, media & pr, adwords, online / social advertising, digital marketing, market research,…
  • Manage all channel marketing activities, with a strong focus on channel communication and lead generation. Be the liaison with the channel marketing teamn and leverage channel in GTM strategy to scale broadly.
  • Manage the end-to-end lead process, constantly looking at ways to improve the intake and conversion of the lead funnel
  • Become the subject matter expert for your market(s): you understand the market & customer needs and feed these insights to headquarters to ensure the region’s future performance
  • Align with and secure buy-in from multiple stakeholders, including sales and HQ Segment marketing
  • Report on campaign success and business contribution
  • Manage the budget
  • Bachelor degree required, preferably master degree.
  • 8–15 years of marketing experience with strong background in demand generation.
  • Experience in an industry that requires a complex B2B sales process utilizing distribution channels, system integrators and value added resellers
  • Familiar with working in a matrix organization


·          Strong business acumen; customer- and market driven orientation

·          Excellent verbal, written and presentation communication skills

·          In-depth understanding of key business metrics; ready for data-driven sales & marketing approach

·          solid strategic insights and strong action focus


·          Pragmatic, energetic, self-starting leader and highly motivated achiever

·          Analytical and process oriented

·          Personable and collaborative


·          Strong working knowledge of Microsoft applications Excel, PowerPoint and word

·          Familiarity with common CRM systems is required; SAP CRM is preferred

·          Apt to design and deliver (channel) marketing programs resulting in high ROI

·          Experience with marketing automation platforms is a plus

 Our offer

  • An interesting, challenging job with lots of autonomy
  • A high-tech environment in our new headquarters               
  • Continuous training & development opportunities through our very own Barco University
  • Barco was awarded the Top Employer label 2016 for its excellent working conditions.


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