1701067 Requisition #
Apply for Job
Recommend to a Friend
Sign Up for Job Alerts

Imagine a way to see, sense, and share the intangible. It’s what happens when big data becomes knowledge.  When images become insight, and when experiences come to life.
That’s what Barco is all about.  In a world where data and rich content are expanding exponentially, we empower our customers with inspired sight, sound and sharing solutions to help them make meaningful connections.  Together, we create brighter outcomes, around the world.


Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,500 employees worldwide. Barco posted sales of 1.102 billion euro in 2016.  For more information on Barco, please visit our website at www.barco.com


As a Barco associate, you will be part of high performing teams that compete with integrity to deliver results to our customers, our shareholders and to each other.  Barco offers a challenging workplace full of the most gifted and innovative professionals in the visualization industry, who are responsible for bringing technologically advanced products to life. We seek individuals with talent and the passion to grow in a culture built on vision, innovation and the competitive spirit.  We compete with integrity; we strive to outperform the competition through our focus on the customer, our trust in each other and by providing the environment for individual opportunity and growth.  


Barco, global market leader in professional AV solutions, is looking for an IT Go-to Market Development Manager in Silicon Valley, CA or Atlanta, GA metro areas to further grow its business solutions for Corporate environments. Spearheaded by the ClickShare and wePresent product lines, and supported by projectors, video walls and control software, this business plays a crucial role in Barco’s future growth.

http://barcozone.barco.com/business/04/SiteAssets/Barco Brand Video-HD.mp4

As our IT Go-to-Market Development Manager...

  • You define & implement the Go-To-Market strategy for the IT industry, with strong focus on EMEA and North America
  • Together with Regional Sales & Business Development, Customer Experience & Product Management and our Marketing team, you identify winning strategies for Barco to successfully manage the transition from AV to IT
  • Your target audiences are C-level IT functions in corporations, as well as distributors and resellers differentiating themselves through a strong IT focus.
  • You understand how IT organizations in companies live and breathe, and know the ins and outs of SaaS, licensing and subscriptions.
  • You master recurring revenue generation business models, create compelling value propositions, and set up winning marketing strategies.
  • You are familiar with distributor (cloud) marketplaces and you identify the right (support) strategies for our go-to-market.
  • You are the driving force to build or increase brand recognition in new and existing segments.

Key Responsibilities

  • You drive go-to-market for Barco’s IT focused product portfolio, with strong focus on marketplace, licensing and recurring revenue business models
  • Day-to-day program management for Barco's IT go-to-market, with focus on marketing & sales programs for channels and segments
  • You commercialize the strategy, key messages & the value proposition
  • You assess segments, channels & competitive differentiation & positioning to ensure a strong competitive advantage

  • You define required product marketing or sales enablement materials for Barco's sales & channel teams, distributors, resellers,…
  • You analyze results and propose corrective actions as necessary
  • You collaborate with Marketing Communications on events, conferences & trade shows


·       have a Bachelor or Master degree and at least 5 years of experience in "IT marketing" 

·       have experience with an indirect selling approach within a B2B environment (high-tech products or solutions). Having experience with bringing Saas/Paas/Xaas products to the market is an asset

·      have knowledge of IT software & IT infrastructure business

·      are skilled in the development, implementation & execution of plans to generate new business (and launching new products) in targeted market segments

·      have hands-on experience with following marketing domains: 4P's, marketing mix, marketing communication, channels-to-market, market segmentation, value proposition, marketing program development & execution

·      are an energetic, self-starting achiever who is both strategic and operational/pragmatic.

·      have excellent interpersonal, communication and listening skills.

·      are analytical and able to identify key customer intentions & corresponding strategies to achieve business results.

·      are flexible and able to adapt to changing business & market requirements

·      are willing to travel up to 10-20 % of your time


Barco, Inc. supports all policy and practices related to (but not limited to), federal and local employment regulations such as follows:  EEO, AAP, ADA, OSHA, C-TPAT and E-Verify.  We promote a drug-free work environment, along with an open door policy of communication.  All of our practices support global diversity and inclusion in the workplace.


We offer a competitive compensation package that includes a menu of benefits to help promote wellness for you and/or your family. 


VISIT www.barco.com TO APPLY FOR THIS POSITION and refer to job number 1701067.  Only those applicants who meet the minimum skills/qualifications in this posting and answers the prescreening questions will be considered.  Successful candidates must be able to provide proof of legal authorization to work in the United States.



Previous Job Searches

Activity Feed

Job shares through Barco
Someone applied to the Lead Engineer position. 16 hours ago
Someone applied to the Lead - SW(QA) position. 17 hours ago
Someone applied to the Regional Channel Account Manager Nordics position. 1 day ago
Someone applied to the Business Development Manager France position. 1 day ago

Similar Listings

Duluth, Georgia, USA

📁 Marketing