Product Marketing Manager

📁
Marketing
📅
1900930 Requisition #

 

 

Barco offers a complete range of Rear Projection and LCD indoor video wall solutions for control rooms, broadcast studios, meeting rooms, lobbies, experience centers and other professional AV installations.  For control rooms applications this is complemented with content management hardware and software resulting in full system solutions. We are looking for a Product Marketing Manager to enforce our marketing team focusing on the above video wall solutions, monolithic controllers and accompanying markets.
 
Function:
 
You are responsible for all product launch and product marketing activities for your products including messaging and positioning. You have the appropriate understanding of your products, markets and customers and play a key role in defining, monitoring and supporting the go-to-market strategy for your products. You make sure that product marketing activities are aligned with the segment marketing and field marketing activities and support the commercial objectives.
You work with a cross-functional team of segment leaders, product managers and communications specialists to communicate the value proposition of your products and map them to the customer journey.
 
 
Key Responsibilities:
  • You develop the messaging and positioning of your products, aligned closely with segment marketing and product managers, to differentiate your products in the market.
  • You develop, manage and implement innovative launch programs to drive demand and enable the regional teams to be successful.
  • You deliver thought leading content via events, blogs, eBooks and other collateral
  • You guide the development of tools that communicate the product value proposition to different stakeholders.
  • You assist in defining and closely monitor and support the go-to-market strategy aligned with the segment marketing and the regional sales and marketing teams
  • You track the market and competition for insights.
  • You own the global marketing plan for your products as part of the global marketing plans for the different segments and regions.
  • You build up appropriate level knowledge of your products & solutions and a good know-how of your target segments including route to market strategies

We are looking for a Barco colleague who:

  • You hold a higher degree, combined with at least 7 years of experience in product marketing for B2B products and solutions. Hands-on experience with marketing methodologies, marketing mix, value messaging, thought leadership, and sales enablement is important.
  • You are comfortable with technical products and are able to grasp and translate technical capabilities into customer benefits
  • You have experience with different go-to-market channel models including 2 tier models
  • You have excellent presentation and communications skills (oral, written and visual)
  • Your interpersonal skills enable you to successfully team with a variety of stakeholders and regions
  • You can manage a project and drive a cross-functional team towards completion.
  • You have a high attention to detail and an eye for quality

 

 

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