Segment Marketing Manager Corporate & Meeting Rooms EMEA

1900381 Requisition #
You are responsible for a true outside-in view on the Corporate & Meeting Room segment, for which you define and implement winning business strategies. You don’t think product but buyer: you understand the market segment, the buyers & their needs.
You will be responsible for establishing the Go-To-Market development programs for our Meeting Experience business. In close cooperation with Regional Sales and Business Development, Customer Experience & Product Management and our Marketing team you identify best fit market segments through research and interviews, and you come with winning strategies to activate them.
You focus on customer demands and regional market trends, and as such are the bridge between strategic/product marketing and the sales force/customer. You map out the opportunity of segments, how to activate them, and follow up on business results. You are the driving force to build or increase brand recognition in new and existing segments.
Next to that you will also play an active role in our enterprise-wide offering of solutions, spanning form lobby to meeting room, including projectors, video walls and control software.
  • Build a profound understanding of the segment: overall trends, eco-system, market size & segmentation, customer and buyer types & their journey, needs, competitors, …
  • Define the overall strategy for Barco in your segment
  • Establish the EMEA Go-To-Market plan, including:
    • Drive and coordinate marketing and sales programs both in channels as well as segments
    • Commercialization strategy and key messages.
    • Assess segments, channels, value proposition, competitive differentiation and positioning to ensure strongest competitive advantage.
    • Activate strategic partnerships
  • Prepare planning and management of GTM strategy and specific programs or local campaigns. Assess and report on the success of the programs.
  • Create a differentiating Barco segment portfolio with its value propositions, across hardware, software & services, based upon customer needs and Barco right to play and win.
  • Target audiences are C-level (mostly IT) functions in corporations, as well as distributors and resellers.
  • Identify the key target audience for the value propositions based upon data-driven customer segmentation
  • Provide fact based market and buyer insights and needs as the basis of any business case
  • Determine & manage the Routes-to-Market strategy and channel price setting, in close collaboration with sales leaders. Give clear recommendations to product management for end-user pricing.
  • Collaborate closely with product management to translate the value propositions into a winning product portfolio and concrete product and services development
  • Support the segment marketing communication manager, the product marketeer and the field marketing colleagues in building targeted strong marketing campaigns and messaging
  • Be sparring partner / coach of customers, regional segment marketers and sales teams on your segment’s strategy, products, solutions, services and marketing
  • You understand how IT organizations in companies live and breathe, and know the ins and outs of SaaS, licensing and subscriptions.
  • Support the sales & channel enablement teams

We are looking for a new colleague who...

  • Has 5 to 8 years’ experience of upstream marketing and/or strategy experience
  • Has experience in defining market strategies and creating value propositions
  • Has experience in complex value chains with different influencers and go-to-market approaches
  • Understanding the Corporate & Meeting Room and UC&C segments is a plus, but not a must. If you are eager to understand & learn about this market, you are welcome to apply!
  • Being familiar with working in a matrix organization is a plus as well
  • Is a fast thinker with solid strategic insights and a strong customer & market driven orientation
  • Has excellent verbal, written and presentation communication skills
  • Is a natural team player who can work together with, influence and motivate stakeholders from across the company.
  • Is a pragmatic, energetic, self-starting leader and highly motivated achiever
  • Is open to regular overnight travel, up to 25 % of your time

Our offer:

  • An interesting, challenging job with lots of autonomy
  • A high-tech environment in our new headquarters             
  • Continuous training & development opportunities through our very own Barco University
  • Barco was awarded the Top Employer label 2016 for its excellent working conditions.




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