Business Development Manager

About Barco

At Barco, we design cutting-edge technology that enhances everyday life through advanced visual experiences. 

As a global leader in collaboration and imaging, we serve the Enterprise, Healthcare, and Entertainment industries with innovative tools that empower professionals to communicate and perform at their best. With a strong commitment to quality, reliability, and sustainability, our technologies are trusted in over 90 countries. 

Backed by a team of 3,200+ employees, we continue to push boundaries and shape the future of digital imaging and connectivity. 

Diagnostic Imaging at Barco

At Barco, we empower healthcare professionals to see more, know more, and do more. Our Diagnostic Imaging solutions deliver exceptional image quality, helping radiologists and clinicians detect even the subtlest details with confidence.

From high-precision displays for radiology and mammography to enterprise-wide imaging platforms, we support accurate diagnoses and efficient workflows across the healthcare continuum. With a strong focus on reliability, compliance, and user comfort, Barco’s technology plays a vital role in improving patient outcomes and enabling smarter healthcare decisions.

Position Overview:

• This role is specifically targeted at Digital Pathology laboratories, in Public and Private sectors, across the UK and Ireland
• Besides the business in the UK, the position will also have responsibility over a number of international accounts in the laboratory field, that operate across Europe. As examples: UniLabs, Cerba, Sonic, Eurolabs, ...
• This position typically entails regular travel throughout Europe.A number of software products are part of the portfolio, which requires software selling savviness.
• Prospect to build a healthy funnel and close deals with a high degree of autonomy
• Proficient demonstration skills inclusive of technology, clinical, and workflow advantages – presentation of demo equipment, perform software demonstrations, as well as powerpoint presentations to hospital and pathology laboratory C-suites, specialized personnel, and Pathology physicians is a must.
• Complete assigned tasks and continuously track activity and opportunities in a customer relationship management (CRM) platform from discovery of lead to close of opportunity
• Initiate and drive net-new customer accounts/business growth through lead follow-up and relationship selling
• Inspire positive customer experiences, outcomes, product adoption, and high service responsiveness across the teams
• Present Barco value proposition – in clear – concise – scalable manner
• Engage and establish relationships within the medical imaging community – leading to leads and opportunities in end users
• Strategically manage time, travel, expenses, and company resources

Key Responsibilities:

• Ensure positive awareness and exposure to enhance brand recognition in the region for Barco Diagnostic Imaging
• Present to end-user accounts across hospital systems, imaging centers, digital pathology labs, and other medical imaging-related facilities
• Understanding of the dynamics in software selling (SAAS, license based selling, TCV calculations, integration requirements, etc...)
• Effectively communicate the company’s value proposition with physicians, high-level key decision-makers, and others in various functions within the healthcare environment
• Perform product demonstrations detailing product features, benefits, and attributes to highlight product differentiation based on clinical, operational, and financial factors
• Cultivate new customer relationships and maintain a strong focus on customer success through the effective use of sales and pre-sales technical resources
• Productive prospecting, evaluating opportunities, presenting solutions, strong negotiation skills, cold calling, product selection, and supporting the customer's purchase
• Attend and engage in events within the region when assigned by leadership
• Build the funnel while networking within the community
• Build regional strategy, alignment, and execution across value-added partners
• High sense of urgency with the follow-up on leads and new opportunities
• Regional account action plan collaboration, cadence, and execution
• Report market intelligence and competitive analysis on an ongoing basis