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Bracknell, Berkshire, GB

Date:  Jan 28, 2023
Job ID:  4179

Business Development Manager EdTech

As an international company with European roots (HQ in Kortrijk, Belgium), Barco has a culture of collaboration across borders and nationalities.

Because we believe diversity leads to more great ideas and drives innovation.

Thanks to our over 3,000 visioneers, we develop unique visualization & collaboration technology that helps professionals accelerate innovation in the healthcare, enterprise and entertainment markets.


Your mission as Business Development Manager is to develop new prospect accounts in the high-end virtual learning market for corporate learning and development in the UKI through approaching key end users (Fortune 500). The role will require the BDM to represent Barco weConnect – a solution providing immersive learning and teaching experience – with a key focus on corporate learning and development.

The position covering UK & Ireland will report into the EMEA Business Director and be ideally based within reasonable travel distance to London.


Key Responsibilities


  • Responsibility for growing weConnect sales revenue and funnel by actively targeting large enterprise within key focused vertical sectors
  • Implement, cultivate and maintain strong relationships within the sales channel consisting of system integrators, local partners and end-users to maximize Barco’s reach and presence on the market with collaborative educational products
  • Develop and maintain the ideal sales channels in the region and assure continuous business growth, by actively targeting learning departments at corporates
  • Build market position by locating, developing, defining, negotiating, and closing deals for the corporate market
  • Assist and participate in trade shows and events within the region and follow-up leads
  • Develop strong internal relationships with functional leaders in Barco HQ to ensure harmonious working relationships
  • Monitor technology and market factors and provide market intelligence and competitive analysis back to sales management, segment marketing, and product management
  • Provide regular forecasting and identify showstoppers to potential opportunities and report back to your EMEA Sales Director
  • Weekly updates on your account prospect activities and manage your funnel through Barco SalesForce CRM

We are looking for a new colleague who


  • Has a degree in economics or engineering, or equivalent experience
  • Has proven sales experience to key accounts as well as a partner-based business approach
  • Is a hunter: contacting prospects in order to turn them into customers
  • Understands Solution and Value Selling, “Selling to the customer ‘needs”
  • A good understanding of selling services and cloud-based SaaS platforms/ solutions
  • Is a high-level sales negotiator with outstanding relationship building
  • Previous experience in collaborative learning products/network would be an advantage
  • Shows successful practice in developing sales strategies, building and managing funnel and business plans
  • Has a good technical understanding or technical background
  • Is willing to travel extensively within the UKI as well as some international travels



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