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Duluth, GA, US Rancho Cordova, CA, US Milpitas, CA, US

Date:  Apr 5, 2021
Job ID:  1201

Business Development Manager - various locations

Barco designs technology that makes everyday life a little better. Seeing beyond the image, we develop sight, sound, and sharing solutions to help you work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise (from meeting and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions). With a team of over 3,600 employees, located all around the globe, we realized sales of 1,082.6 million euro in 2019. 




We are currently hiring for multiple Business Development Managers to join our sales team within our Enterprise division, specifically for our video and collaboration business.  For this position, we prefer candidates that reside in the New York, Boston or Washington D.C.  area of the United States.  These positions will be responsible for acquiring new customers and managing our regional channel partners in the territory.


A Barco Business Development Manager must effectively network and communicate with end-users, channel partners, consultants, and eco-system partners, to ensure that the company’s value proposition is clearly understood and accepted.



Key Responsibilities


  • Effective demonstration of Barco technologies to the end-user accounts. 
  • Perform product demonstrations at sites to highlight product differentiation based on operational and financial factors. 
  • Build relationships with local channel partners to grow Barco's business practice.
  • Achieve regional sales targets and track opportunities from discovery to close. 
  • Effective communication of the company’s value proposition with key decision-makers. 
  • Prospecting, evaluating opportunities, presenting our products, strong negotiation skills, cold calling, product selection, and supporting the customer's purchase to land new business. 
  • Researching organizations and individuals online (especially on social media) to identify new leads and potential new markets. 
  • Researching the needs of other companies and learning who makes decisions about purchasing. 
  • Cultivate new customer relationships and maintain a strong focus on current customers through effective use of the sales and service organizations to expand the business. 
  • Ability to detail technical product features, benefits, and attributes to various staff positions in enterprise customers. 
  • Management of sales pipeline and forecasting activities through corporate CRM. 
  • In conjunction with the Barco channel organization, execute a territory channel plan. 





Bachelor’s degree is required




  • IT/AV and/or capital equipment sales experience required
  • Experience with software, wired and wireless networked, enterprise software solutions is preferred.
  • Minimum 3 years of sales/industry experience in a B-2-B industry that requires a complex sales, with quota responsibility.
  • Excellent phone and presentation skills
  • Proven demonstration skills of technical products
  • Successful, documented sales track record of achievement
  • Able to travel up to 25% - most travel will be to local/regional customer sites but travel outside the region might be required for tradeshows, corporate meetings, etc.
  • Completion of professional sales training courses strongly desired
  • Familiarity with CRM systems is required
  • The ability to handle pressure and meet deadlines
  • Skill in prioritizing and triaging obligations
  • Attention to detail
  • Excellent time management and organizational skills

Nearest Major Market: Atlanta