Business Development Manager - Surgical Imaging

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Date: Apr 15, 2024

Location: Duluth, GA, US New York, NY, US Cleveland, OH, US Dallas, TX, US Oklahoma City, OK, US Detroit, MI, US Toledo, OH, US Washington DC, DC, US Philadelphia, PA, US Indianapolis, IN, US Columbus, OH, US Chicago, IL, US

Company: Barco



The Business Development (Surgical Modality) will sell hardware, software, and services to target and assigned accounts in line with Barco sales strategy and tactics. Customers channel partners (SI, resellers, OEM). Prospect, identify and develop new sales opportunities.


Key Responsibilities 

  • Execute the sales plan by selling hardware, software, and services to surgical and modality customers / partners 

  • Realize personal sales targets by meeting partners, follow up on sales leads, making targeted cold calls

  • Analyze partners needs and provide the appropriate value proposition in return

  • Provide quotations in line with applicable pricing and other related commercial terms

  • Negotiate contract terms and conditions in accordance with the guidelines and contract administration objectives

  • Keep up-to-date records in the company's CRM system

  • Ensure partner expectations are met or exceeded

  • Interface and provide regular sales forecast and reports, and feedback on marketing and products / services to sales management

  • Prospect new business

  • Monitor technology and market factors and provide market intelligence to market management



  • Minimum 5 years’ experience within surgical imaging , OR integration and or surgical robotics market required

  • A degree (business, marketing, or engineering) or equivalent combination of education and experience is preferred

  • Surgical Imaging and B to B capital sales experience preferred - software sales, AI, EMR, logistics, scheduling and other highly considered

  • Experience with complex B2B medical device sales to partners at the C-suite level a plus.

  • Strong working knowledge of Microsoft Office applications Excel, PowerPoint, and Word.

  • Strong forecast capability

  • Excellent phone and presentation skills

  • Proven demonstration skills with technical products

  • Successful, documented sales track record of achievement

  • Able to travel up to 70% to regional customer sites, tradeshows, corporate meetings, etc.

  • Completion of professional sales training courses strongly desired, e.g., Miller Heiman, Spin Selling, etc.

  • Familiarity with CRM systems is required

  • Remote position 


Barco is an Equal Opportunity Employer and gives consideration for employment to qualified applicants without discrimination on the basis of race, color, religion, creed, sex, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender identity, gender expression, age, mental or physical disability, medical condition or AIDS/HIV status, ancestry, national origin, genetic information, military, veteran status, marital status, citizenship or any other status protected by applicable federal, state, or local laws.
If you need reasonable accommodation for any part of the application process at Barco, please contact our HR department at Please specify the reasonable accommodation you are requesting, along with the job posting number in which you may be interested. A Human Resources representative will review your request and contact you to discuss reasonable accommodation.  
Equal Opportunity Employer: Veteran / Disability

Nearest Major Market: Atlanta

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