Share this Job

Duluth, GA, US

Date:  Sep 4, 2021
Job ID:  1881

Channel Marketing Manager

Barco designs technology that makes everyday life a little better. Seeing beyond the image, we develop sight, sound, and sharing solutions to help you work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise (from meeting and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions). With a team of over 3,300 employees, located all around the globe, we realized sales of 770.01 million euro in 2020. 

Barco is seeking an experienced, innovative, and analytical Channel Marketing Manager to design and execute initiatives that will drive growth through the channel.


Key Responsibilities

  • Partner with Barco sales leaders, channel team, and marketing team to create a channel marketing strategy aligned with regional sales priorities
  • Work with distributors to maximize MDF by aligning plans and activities with Barco’s channel growth strategy
  • Lead and manage distributor MDF proposals, review of activities and proof of performance
  • Develop ways to measure, analyze, and report on channel marketing activities to drive improvement in programs
  • Partner with Channel Account Managers to plan and execute channel activities and events
  • Work with Barco across the organization to translate campaigns and product launches into channel marketing plans and actions
  • Create marketing kits, tools, and resources to enable marketing of the Barco portfolio through the channel
  • Work with channel partners and sales to understand the value proposition of Barco solutions and how they’re differentiated from other providers
  • Manage partner communication strategy and execution to keep the channel informed and engaged



  • Bachelor’s degree required
  • Master’s degree / MBA desired



  • Minimum 5 years of channel marketing experience in the AV or IT industry



  • Able to work well independently and in a team environment, and interact with individuals at all levels in the organization
  • Ability to bring together key stakeholders to work together collaboratively in executing marketing activities
  • Marketing strategy, planning, and execution
  • Analytical and strategic skills in a strive to grow channel revenue and marketing database
  • Project management
  • Tradeshow and event management
  • Some graphic design and copywriting skills a plus

Barco is an Equal Opportunity Employer and gives consideration for employment to qualified applicants without discrimination on the basis of race, color, religion, creed, sex, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender identity, gender expression, age, mental or physical disability, medical condition or AIDS/HIV status, ancestry, national origin, genetic information, military, veteran status, marital status, citizenship or any other status protected by applicable federal, state, or local laws.


If you need reasonable accommodation for any part of the application process at Barco, please contact our HR department at hramericas@barco.com. Please specify the reasonable accommodation you are requesting, along with the job posting number in which you may be interested. A Human Resources representative will review your request and contact you to discuss reasonable accommodation.


Equal Opportunity Employer: Veteran / Disability

Nearest Major Market: Atlanta