Content executive

Content Executive – Meeting Experience

Your responsibilities include both content marketing, product communication and social media management. You are in charge of creating effective communication for online, social and offline channels. You create the required content to increase traffic and conversion to leads on our website, ultimately increasing Sales.

Key responsibilities:

• Website content: You manage all content on the website, incorporating SEO best practices in all online activities.
• Product content: You create or manage the creation of powerful marketing communication collateral for product launches (brochure, website pages, newsletter, ads etc).
• Social media content: you own the social media plan. You craft compelling content and post it across social media channels. You put metrics in place, analyze the data obtained and improve the plan accordingly.
• Thought leadership content: You deep dive into a topic to establish Barco as a thought leader via blogs, bylined articles and other relevant content pieces. 
• You incorporate SEO best practices in all online activities. You keep track of all content pieces, distil insights and identify appropriate actions.
• You develop an appropriate tone of voice that resonates with the type of content and the different audiences.

Your profile:

• Native English speaker or Master’s degree in English
• 5+ years in copywriting and editing, messaging and positioning related to social media and marketing communication, including writing for web and SEO.
• You are familiar with content marketing, value messaging and inbound marketing.
• You have an inquisitive mind and can take initiative to build a network, guide research etc. 
• Experience with online tools such as Google Analytics, Semrush and Adobe Experience Manager is a plus.
• Experience with an international and B2B technology environment is a plus.

Let's "wow" you with
•    A variety of inhouse trainings at our Barco University so you can continuously grow & learn as a professional.
•    A healthy working environment with interesting workshops, sport activities, diverse & fresh lunch/snack breaks - with our own coffee bar and restaurant in Kortrijk - and many more options as we care about your wellbeing. 
•    The opportunity to work for an international market leader where innovation matters.