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Kortrijk, BE Karlsruhe, DE Bracknell, Berkshire, GB Fredrikstad, NO Corsico-MI, IT

Date:  Aug 6, 2022
Job ID:  5208

Global Distribution Manager

Barco designs technology that makes everyday life a little better. Seeing beyond the image, we develop sight, sound, and sharing solutions to help you work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise (from meeting and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions). Our solutions make a visible impact, allowing people to enjoy compelling entertainment experiences; to foster knowledge sharing and smart decision-making in organizations and to help hospitals provide their patients with the best possible healthcare. Headquartered in Kortrijk (Belgium), Barco realized sales of 804 million euro in 2021 and has a global team of 3,000+ employees, whose passion for technology is captured in +500 granted patents.


Barco's Immersive Experience business unit is growing and expanding its worldwide sales organization. We are looking for a sales professional with a proven track record to join our team as a Global Distribution Manager.


The Global Distribution Manager is responsible to define and manage the route to market for distribution of Projection & Image Processing products in line with Barco's strategy. By developing long term partnerships with distributors, you make sure we have the right distributors on board and enable them to scale and grow the business.



  • Determine the global distribution strategy in line with Barco’s priorities (market potential, verticals,...) 
  • Manage the distributor landscape and roll out potential changes based on this strategy in collaboration with the local sales managers
  • Develop a deep understanding of key distributors' organizational structure, financial structure, contracts,...
  • Deploy an account plan with key distributor accounts to improve collaboration, grow Barco’s mindshare and increase Barco’s share of wallet
  • Drive business development activities (trade shows, marketing campaigns,...) with key distributors in collaboration with field marketing
  • Coordinate special price requests with the local sales managers and sales leadership
  • Monitor revenue, orders and inventory of key distributors and make sure this is aligned with the regional and distribution sales targets
  • Drive QBRMs, business plans & marketing plans with key distributors



  • You have a degree (Business, Marketing, Engineering) or equivalent combination of education and experience
  • 10+ years experience in channel management and/or key account management in a related technology or industry
  • You are a team player and have experience collaborating with sales teams across different regions
  • Strong negotiation skills
  • Knowledge and good understanding of Projection and/or image processing products is a plus
  • Language: English

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