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Product Specialist

Location: 

Kortrijk, BE Duluth, GA, US

To support our growth in the Control Rooms Business Unit, we are looking for a Product Specialist. You are responsible for supporting the organisation and the partners/customers with expert know-how on the Barco products through training, demos, or the development of sales tools that support the conversations throughout the sales journey. As the liaison between Sales and Product Management/Marketing, you collect key customers and user insights and feed them back to the product managers.

 

Key responsibilities

  • Have a deep understanding of how the product works and are able to present the value proposition to sales, partners, and customers.
  • As an expert in your products, you support both internal and external stakeholders in defining, preparing & communicating the best technical solution to our customers.
  • Collaborate with Product Marketing, Product Management, and Training on the creation of training and marketing materials for internal and external use.
  • You are the technical lead and demonstrator for trade shows.
  • Support the sales teams in product demonstrations and answering technical questions of partners or customers during the pre-sales process.
  • Produce technical documents or product videos addressing key product capabilities and frequently asked questions.
  • Collect insights and feedback on products and competition from customers/partners and feed them back to the product managers.
  • Evangelize your products towards partners and in the broader industry.

 

Your profile

  • You hold a technical degree (Bachelor or Master) in a relevant field.
  • You have at least 5 years of professional experience in a similar position within a technical environment.
  • You bring a strong technical IT foundation; experience with AV or KVM‑over‑IP, cybersecurity, or networking is a valuable asset.
  • You like to present to an audience, are good at interacting with people, and are curious about new ideas.
  • You naturally integrate AI tools into your daily workflow to boost efficiency, insight, and customer value.
  • You are willing to travel up to 20% of your time.

 

Let's wow you with

  • A variety of inhouse trainings at our Barco University so you can continuously grow & learn as a professional.​
  • The opportunity to work for an international market leader where innovation matters.​
  • A competitive salary package.

🛡️ We are committed to conducting our business activities with the highest standards of integrity, responsibility and compliance across all aspects of our operations. This includes adherence to applicable laws, regulations and internal policies related to ethical conduct, quality standards, cyber security, sustainability, data protection & confidentiality and safety.  

D&I Statement
At Barco, innovation drives everything we do. We believe that diversity fuels creativity, bringing us closer to our colleagues and customers. Inclusion and equity aren't just values—they're core capabilities that propel us toward our shared goals and mission.

Read here how we do this

About Barco

At Barco, we design cutting-edge technology that enhances everyday life through advanced visual experiences. 
 
As a global leader in collaboration and imaging, we serve the Enterprise, Healthcare, and Entertainment industries with innovative tools that empower professionals to communicate and perform at their best. With a strong commitment to quality, reliability, and sustainability, our technologies are trusted in over 90 countries
 
Backed by a team of 3,200+ employees, we continue to push boundaries and shape the future of digital imaging and connectivity. 

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