Segment Manager - SIM/VX

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Date: May 27, 2024

Location: Kortrijk, BE Montreal, Quebec, CA Duluth, Georgia

Company: Barco

Do you want to become part of a truly international team that is entrenched with the leading actors in the entertainment industry? You want to enter a learning journey with Barco fueled by long-standing customer relationships and world-class engineers. Become part of the growth story of our Immersive Experience Business Unit (IX BU). Our IX BU’s purpose is “creating moments, enriching lives”. We unlock the creative power of technology to deliver immersive experiences, from Live Events to Themed Entertainment, from Simulation to Projection Mapping – enabled by Projection, Virtual Reality, and Image Processing.


Main accountabilities: 

  1. Build a profound understanding of the segment: overall trends, eco-system, market problems, customer pains, market definition, segmentation and size, customer and buyer personas & their journey, win/loss analysis, competitors and our positioning.
  2. Create a differentiating Barco segment portfolio with its value propositions, across hardware, software & services, based upon customer problems/needs and Barco right to play and win.
  3. Identify the key target audience for the value propositions based upon data-driven customer segmentation: be a driver to create roadmaps and business cases for new value proposition in your segment.
  4. Determine & manage the Go-To-Market strategy, in close collaboration with sales leaders.
  5. Support downstream marketing team: the product marketer and the field marketing colleagues, in building targeted strong marketing campaigns and messaging. Collaborate with Field Marketing on events, conferences and trade shows.
  6. Be a sparring partner/coach for customers, regional segment marketers and sales teams on your segment’s strategy, products, solutions, services and marketing.


Who are we looking for?

  • Bachelor’s degree required, Master’s degree/MBA preferred.
  • Minimum of 5 years of upstream marketing and/or strategy experience.
  • Experience in defining market strategies, creating value propositions, working with different influences and Go-To-Market approaches.
  • Experience in Military or Civil Aviation, especially Flight Training, or in Driving Simulation is a plus



  • Fast thinker with solid strategic insights.
  • Strong business acumen; customer- and market driven orientation.
  • Excellent verbal, written and presentation communication skills.
  • Pragmatic, energetic, self-starting leader and highly motivated achiever.
  • Eagerness to learn and understand markets.
  • Natural team player, working together with stakeholders from across the company.
  • Willing and able to travel (This is a global role).


Let's "wow" you with

  • A variety of inhouse trainings at our Barco University so you can continuously grow & learn as a professional.
  • A healthy working environment with interesting workshops, sport activities, diverse & fresh lunch/snack breaks and many more options as we care about your wellbeing. 
  • The opportunity to work for an international market leader where innovation matters.
  • A competitive salary package





Apply now »