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Kortrijk, BE

Date:  Jul 12, 2022
Job ID:  4171

Segment Marketing Manager Workplace

Barco designs technology that makes everyday life a little better. Seeing beyond the image, we develop sight, sound, and sharing solutions to help you work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise (from meeting and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions). Our solutions make a visible impact, allowing people to enjoy compelling entertainment experiences; to foster knowledge sharing and smart decision-making in organizations and to help hospitals provide their patients with the best possible healthcare. Headquartered in Kortrijk (Belgium), Barco realized sales of 804 million euro in 2021 and has a global team of 3,000+ employees, whose passion for technology is captured in +500 granted patents.



Barco is looking for a Segment Marketing Manager  for the Meeting Experiences Business unit.

You are responsible for a true outside-in view on the Workplace segment, spearheaded by our ClickShare product line, or which you define and implement winning business strategies. You don’t think product but customer: you understand the market segment, the buyers & their needs. In close cooperation with Regional Sales and Business Development, Customer Experience & Product Management and our Marketing team you identify best fit market segments through research and interviews, and you come with winning strategies to activate them.


You focus on customer demands and regional market trends, and as such are the bridge between strategic/product marketing and the sales force/customer. You map out the opportunity of segments, how to activate them, and follow up on business results. You are the driving force to build or increase brand recognition in new and existing segments. 





  • Build a profound understanding of the segment: overall trends, eco-system, market size & segmentation, customer and buyer types & their journey, needs, competitors, …  
  • Define the overall strategy for Barco in your segment  
  • Establish for your regions the Go-To-Market plan, including:  
    • Drive and coordinate marketing and sales programs both in channels as well as segments  
    • Commercialization strategy and key messages.  
    • Assess segments, channels, value proposition, competitive differentiation and positioning to ensure strongest competitive advantage.  
    • Activate strategic partnerships
  • Provide fact based market and buyer insights and needs as the basis of any business case
  • Take ownershop for the full Customer Journey
  • Be sparring partner / coach of customers, regional segment marketers and sales teams on your segment’s strategy, products, solutions, services and marketing  
  • You understand how IT organizations in companies live and breathe, and know the ins and outs of SaaS, licensing and subscriptions. 



We are looking for a Barco colleague who


  • Has 5-10 years of upstream marketing and/or strategy experience 
  • Has experience in defining market strategies and creating value propositions
  • Has experience in complex value chains with different influencers and go-to-market  approaches
  • Is a fast thinker with solid strategic insights 
  • Has strong business acumen; customer- and market driven orientation
  • Has excellent verbal, written and presentation communication skills
  • Is pragmatic, energetic, self-starting leader and highly motivated achiever
  • Is open to regular travel, up to 25 % of time

Apply now »