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Kortrijk, BE

Date:  Nov 14, 2021
Job ID:  1583

Segment Marketing Director Immersive Experiences

Barco designs technology that makes everyday life a little better. Seeing beyond the image, we develop sight, sound, and sharing solutions to help you work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise (from meeting and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions). With a team of over 3,300 employees, located all around the globe, we realized sales of 770.01 million euro in 2020. 



Unleash the creative power of technology to fuel immersive entertainment experiences by joining us as Strategic Marketing Director!


Here’s a flavor of what we do: Immersive projection mapping in museums and venues - YouTube


If you like to explore new markets and build plans for growth with an entertainment vibe at heart, then consider leading our marketing team as Strategic Marketing Director for the Immersive Experience Business Unit. 
You will act as primary sparring partner to the head of the Business Unit with a joined ambition to create right conditions for growth.

As our strategic marketing director, you and your team will mine through market trends and talk to industry experts to form insights that matter. You will work with your small team of segment specialists to build differentiating value propositions for events, themed entertainment and virtual reality. You will need to make right trade-offs in focus & investments based on available budgets. You will work closely together with our product and sales teams to determine an optimal product & service portfolio which is activated via a solid Go-To-Market plan with tailored sales channels. You and your team will also brief our marketing communication experts on campaigns needed to position Barco strongly into this space. Your role is instrumental in the transition of Barco as a company from a product/engineering DNA to a more customer-focused organization. Thanks to the versatile nature and level of top management exposure of this role, your experience as a strategic marketing director will be the ideal steppingstone for leadership roles at Barco.


Join us and unleash the creative power of technology to fuel immersive entertainment experiences!



Your profile


• Master’s degree in fields of business, marketing or engineering
• MBA preferred


• 8 – 10 years of experience
• In-depth experience in product and/or strategic marketing management
• Must have affinity with B2B industry offering complex technology solutions


• Business strategy
• Problem solving skills
• People leadership
• Commercial activation
• Communication skills
• Change management
• Fluent in English – Dutch and/or French preferred
• You are flexible to travel internationally ca. 30% of your time. 


You have in-depth experience in implementing relevant frameworks to map trends and insights, size & segment markets, build product value propositions for specific customer personae and work through business models. You are a strong strategic thinker, but also pragmatic & structured enough to set right focus for execution within your team and simply get things done. You have led small teams and are at ease planning for and managing marketing budgets. Being a self-starter, making small budgets work in a big way & challenging your team’s project plan of attack will be important. Being creative, curious & comfortable in challenging status quo is also crucial to be successful in this role. You have strong teamwork & communication skills to effectively navigate complex matrix organization structures and to build successful external relationships in the field.