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Regional New Business Development Manager - Southern Europe

Location: 

Madrid, ES Milano, IT Kortrijk, BE

Reporting Line: Vice President Sales & Business Development, Southern Europe
 
Barco is looking for a motivated and results-oriented Regional New Business Development Manager to drive business development activities across Southern Europe, including France, Italy, Spain, and Portugal.
In this role, you will focus on identifying and developing new business opportunities, particularly with customers who are not yet using Barco projection technology. Acting as the regional single point of contact, you will work closely with partners and internal stakeholders to convert opportunities into sustainable business growth.
 

Key Responsibilities

  • Identify, develop, and convert new business opportunities, with a strong focus on acquiring new end customers.
  • Manage the full sales cycle, including quotation management, CRM tracking, proposal development, and commercial negotiations.
  • Support partners and customers throughout the sales process to maximize conversion rates and market share.
  • Translate customer needs into compelling Barco solutions and value propositions.
  • Support and activate existing resellers in alignment with regional business objectives, in collaboration with Regional Sales leadership.
  • Act as the primary point of contact for partners, building long-term relationships and conducting regular business reviews.
  • Manage lead distribution processes and support partner-led opportunity development.
  • Monitor market trends, competitor activities, and technology developments, providing insights to Sales Management and Marketing teams.
  • Support product launches and promote new solutions to key accounts and partners.
  • Identify potential deal risks and collaborate with internal stakeholders to address them effectively.
  • Contribute to field marketing initiatives and support the development of regional outreach strategies.
  • Collaborate closely with cross-functional teams, including Product Management, Technical Experts, and Marketing.
  • Represent Barco Cinema in the region through customer engagement activities, product demonstrations, and industry events.
  • Maintain accurate opportunity and pipeline data within the CRM system.
  • Achieve regional sales targets, build a sustainable sales pipeline, and strengthen Barco’s market presence through customer acquisition and partner development.

 

Your Profile

  • Bachelor’s or Master’s degree in Business, Marketing, Engineering, or a related field, or equivalent professional experience.
  • Minimum 3 years of proven experience in sales or business development within the cinema industry.
  • Strong commercial acumen combined with a strategic and results-driven mindset.
  • Excellent prospecting, negotiation, and relationship-building skills.
  • Demonstrated ability to identify and develop new market opportunities.
  • Strong communication and presentation skills, with the ability to influence stakeholders at different levels.
  • Collaborative approach and ability to work effectively across cross-functional and international teams.
  • Data-driven mindset with strong analytical, forecasting, and performance-tracking capabilities.
  • Willingness and ability to travel internationally as required by the role.
  • Fluency in French and English, both written and spoken.
  • Knowledge of Italian, Spanish, or Portuguese is considered a strong asset.

 

What we offer

  • Competitive pay and benefits
  • Meaningful work with ownership, autonomy, and impact
  • The opportunity to work in a global tech environment with diverse teams
  • Continuous learning and growth through training, mentoring programs, and on-the-job development
  • An inspiring workplace designed for collaboration
  • The opportunity to play a key role in expanding Barco’s presence across a strategic region.
  • Exposure to leading cinema technologies and a strong international partner ecosystem.
  • A dynamic international environment with significant autonomy and business impact.

 

🛡️ We are committed to conducting our business activities with the highest standards of integrity, responsibility and compliance across all aspects of our operations. This includes adherence to applicable laws, regulations and internal policies related to ethical conduct, quality standards, cyber security, sustainability, data protection & confidentiality and safety.  

D&I Statement
At Barco, innovation drives everything we do. We believe that diversity fuels creativity, bringing us closer to our colleagues and customers. Inclusion and equity aren't just values—they're core capabilities that propel us toward our shared goals and mission.

Read here how we do this

About Barco

Think of images, and you think of Barco. We’re a global tech company creating AV solutions that help professionals succeed when it matters most. Our mission? To visualize and connect the world – from better patient outcomes in healthcare to smarter decision-making and collaboration in enterprise and unforgettable experiences in entertainment. 

At Barco, your ideas matter. You’ll learn, grow, and make an impact in a workplace that values your perspective and supports a healthy work-life balance. 

And the best part? You’ll team up with 3,500+ visioneers who thrive on curiosity, fuel creativity, and push boundaries together. 

Innovation starts with you! Ready to make it happen? 

Apply now »