Marketing Data Expert

Marketing Data Expert

We are seeking a highly skilled Marketing Data Analyst to join our digital marketing team.The ideal candidate will have a strong analytical background with expertise in data analysis tools such as Adobe Analytics and Google Analytics. As a Marketing Data Analyst, you will play a crucial role in interpreting marketing data to drive actionable insights and inform strategic decisions aimed at optimizing digital marketing campaigns and improving overall performance.

Responsibilities:

Data Analysis and Interpretation:

• Utilize Adobe Analytics, Google Analytic and PowerBI to gather, visualize, analyze, and interpret marketing data related to website traffic, customer behaviour, campaign performance, and other key metrics.
• Identify trends, patterns, and insights within the data to provide actionable recommendations for optimizing digital marketing strategies.

Performance Monitoring and Reporting:

• Develop and maintain dashboards and reports to monitor the performance of B2B marketing initiatives.
• Track key performance indicators (KPIs) and provide regular reports to stakeholders, highlighting successes, challenges, and opportunities for improvement.

Data Governance and Quality Assurance:

• Ensure data accuracy, integrity, and consistency by implementing best practices for data governance and quality assurance.
• Collaborate with IT and other relevant teams to address data issues and optimize data collection processes.

Audience Segmentation and Targeting:

• Collaborate with marketing teams to define audience segments and develop targeted marketing strategies based on data-driven insights.
• Conduct demographic, behavioural, and psychographic analysis to identify and prioritize high-value B2B customer segments.

 Qualifications

• Bachelor's degree in Marketing, Business Administration, Statistics, Data Science, or related field.
• Proven experience as a Marketing Data Analyst or similar role in a B2B environment.
• Proficiency in data analysis tools and tag management platforms, particularly Adobe Analytics and Google Analytics
• Strong analytical skills with the ability to translate complex data into actionable insights.
• Experience with data visualization tools (e.g., Looker Studio, Power BI) is a plus.
• Excellent communication and presentation skills, with the ability to effectively convey insights and recommendations to diverse stakeholders.
• Detail-oriented with a commitment to data accuracy and quality.
• Ability to thrive in a fast-paced, collaborative environment and manage multiple priorities effectively.

Let's "wow" you with

• A variety of inhouse trainings at our Barco University so you can continuously grow & learn as a professional.
• A healthy working environment with interesting workshops, sport activities, diverse & fresh lunch/snack breaks and many more options as we care about your wellbeing.
• The opportunity to work for an international market leader where innovation matters.