Paid Media Expert

Paid Media Expert 

Wanted: an enthusiastic digitally savvy and business minded marketeer. 

As a Paid Media Expert you will responsible for managing and optimizing Paid Media campaigns to drive targeted traffic, increase conversions and improve the return on investment (ROI) for advertising efforts.  As a member of the Global Digital Marketing team, you will be based in Noida and report to the Digital Marketing Manager. 

Key Responsibilities 

• Develop paid media strategies to meet the business objectives, including traffic generation, lead acquisition, or brand awareness. 

• Set up campaigns with appropriate budget allocation, bidding strategies, and targeting parameters. 

• Optimize bid strategies, budgets and audience targeting to ensure maximum ROI and campaign efficiency. 

• Track and monitor campaign performance metrics such as CTR, CPC (cost per click), CPA (cost per acquisition), conversion rates, etc. 

• Provide regular reports on campaign performance, insights, and recommendations for improvement. 

• Collaborate with the design and web development team to create high-converting landing pages that align with ad campaigns. 

• Work closely with marketing, sales, and product teams to align paid media efforts with broader marketing and business objectives. 

• Stay updated on industry trends, best practices, and algorithm changes in media advertising. 

Your profile 

Education: a degree in Marketing, or a related field 

Experience: 

• You have 1 or 2 years of digital marketing experience  

• Experience in a marketing environment is a plus 

• Experience in a variety of analysis; with a business relevancy mindset 

• Thinks along on how to grow the business 

Skills: 

• Strong coordination and project management skills 

• Ability to generate creative solutions for advertising challenges and customer engagement. 

• Accuracy in managing campaigns, bidding and tracking conversions is critical 

• Ability to troubleshoot issues in campaigns, including poor performance or technical issues related to tracking or platform compliance. 

Behaviors: 

• Be positive - even when faced with difficult problems. 

• Be solutions minded. 

• Remain calm under pressure. 

• Agility to learn from marketing analytics. Evolve campaigns & communication accordingly to meet the defined objectives 

Knowledge: 

• Be proficient with LinkedIn Ads, Meta Ads and Google Ads to leverage their unique features. 

• Knowledge of CRO principles to optimize landing pages and ad content for better conversion performance. 

• Knowledge of nurturing programs to maximize inflow with paid media campaigns. 

• Knowledge of search engine optimization (SEO) principles to ensure synergy between paid and organic search efforts. 

Let's "wow" you with 

• A variety of inhouse trainings at our Barco University so you can continuously grow & learn as a professional. 

• A healthy working environment with interesting workshops, sport activities, diverse & fresh lunch/snack breaks and many more options as we care about your wellbeing.  

• The opportunity to work for an international market leader where innovation matters.