Inside Sales Representative

Overview

Represent Barco as the first human touchpoint in the customer journey, starting the high-touch process of engaging with potential customers after a high-digital oriented journey (e.g. social media campaigns, website visit(s)). Through expert communication, Barco-wide product & solutions knowledge and KPI-driven outreach, SDRs qualify leads, initiate strategic conversations and position Barco as the premium solution provider. All this accelerates pipeline growth and strengthens Barco’s brand perception. 

Main accountabilities

• Pipeline contribution
• Maximize lead conversion by lead qualification: Identify, enrich, engage and qualify inbound leads into high quality sales opportunities.
• Account based marketing execution: execute targetted outreach campaigns to strategic accounts, including pro-active engagement with hard-to-reach stakeholders, such as influencers, decision makers by bypassing gatekeepers.
• Stakeholder management (internal & external)
• Internal: collaborate closely with peers to share best practices across the different regions, field sales and marketing teams across Barco to align outreach efforts and campaign execution
• External: build relationships with (potential) end customers, influencers and decision makers in complex buying environments. Build out long term relationships with our (channel) partners to maximize the return on our MQL distribution
• Lead Assignment & follow up
• Actively follow up on leads assigned to internal and external stakeholders (eg. Resellers), ensuring continuity, engagement and conversion through coordinated communication and tracking.
• Actively follow up on our trial programms (try&buy) with end customers, gain valuable feedback to: try and transition this towards a deal or (if negative), try and find out what we can do to improve.
• Product & Solutions expertise
  • Enterprise: Control Rooms, ClickShare
  • Entertainment: Cinema, Home Cinema, Immersive Experience
  • Healthcare: Diagnostic Imaging, Surgical & Modality
• Acquire and apply deep knowledge of Barco’s full product and solutions portfolio across:
• KPI Driven Performance management, these KPIs are directly linked to performance bonus eligibility.
  • First Response Time: > 90% within 48h
  • MQL to Opportunity Conversion rate: > 20%, indicator of lead quality and qualification effectiveness.
• Operate within a performance-based framework, accountable for key metrics such as:

Education

• Bachelor’s degree or equivalent through experience.

Experience

• 1-2 years in a sales, marketing or customer-facing role in a technical B2B environment.
• Depending level: 2+ years of proven inside sales experience

Competencies

• Technical Affinity: Strong interest in and ability to understand and communicate complex technical products and solutions
• Digital & sales tools proficiency: familiar with CRM systems (eg. SalesForce)
• Ownership and autonomy: pro-active, self-driven and capable of working independently within a structured KPI framework
• High customer-first attitude
• Teamplayer
• Continuous improvement mindset
• Precise and accurate
• Fluent in Spanish, English, any other language is a plus