Channel Account Manager

Barco utilizes a business-to-business (B2B) sales process to take highly technical products to market through and with our business partners. A Barco Business Development Manager (BDM) for the Diagnostic Imaging business segment must effectively communicate with End Users, Key Opinion Leaders, and Partners to generate demand and ensure that the company’s clinical, operational, and financial solution advantages are clearly understood. Barco provides "best in class" medical solutions designed for primary imaging applications.

Key Responsibilities

1. Ensure positive awareness and exposure to enhance brand recognition in the region for Barco Diagnostic Imaging
2. Present to end-user accounts across hospital systems, imaging centers, digital pathology labs, and other medical imaging-related facilities
3. Effectively communicate the company’s value proposition with physicians, high-level key decision-makers, and others in various functions within the healthcare environment
4. Perform product demonstrations detailing product features, benefits, and attributes to highlight product differentiation based on clinical, operational, and financial factors
5. Cultivate new customer relationships and maintain a strong focus on customer success through the effective use of sales and pre-sales technical resources
6. Productive prospecting, evaluating opportunities, presenting solutions, strong negotiation skills, cold calling, product selection, and supporting the customer's purchase
7. Attend and engage in events within the region when assigned by leadership
8. Build the funnel while networking within the community
9. Build regional strategy, alignment, and execution across value-added partners
10. High sense of urgency with the follow-up on leads and new opportunities
11. Regional account action plan collaboration, cadence, and execution
12. Report market intelligence and competitive analysis on an ongoing basis
     

Qualification

1. A minimum holding of a bachelor’s degree (business, marketing, engineering, medical, or related focus)
2. 7-10 years in Healthcare and/or capital equipment sales experience preferred
3. Fluent in both English and Korean 
4. Experience interacting with physicians and business executives as part of a complex sales process
5. Proven business acumen, presentation building and delivery skills, and technical knowledge
6. Strong working knowledge of Microsoft Office applications, including Excel, PowerPoint, and Word
7. Excellent presentation skills
8. Successful, documented sales track record of achievement as a top performer
9. Able to travel up to 50% to assigned target accounts
10. Completion of professional sales training courses strongly desired, e.g., Miller Heiman, Spin Selling, etc.
11. Familiarity with CRM systems is required
12. A dynamic, entrepreneurial, enthusiastic, hard-working, tech-savvy, self-motivated individual with a strong interest and ability to perform with a high degree of autonomy