Healthcare Product Manager

About the Role

We are seeking a strategic Upstream Global Product Manager to lead the development and commercialization of smart human-machine interfaces (HMI) and advanced visualization solutions (e.g., medical-grade displays for surgical, imaging, interventional, and endoscopy applications; AI-based HMI for surgical, procedural navigation and guidance). This role will define the product strategy, drive cross-functional execution, and own the end-to-end lifecycle of our global portfolio.

You will collaborate with a global team, take P&L ownership of Barco’s standard and custom products, and engage with top MedTech players across diverse modalities and clinical segments.

Key Responsibilities

1. Market-Driven Product Strategy

• Define the product vision, strategy, and roadmap based on market dynamics, user needs, and competitive insights to drive sustainable growth.
• Lead value proposition development, including market research, customer interviews, and competitive analysis to identify unmet needs and business opportunities.
• Develop portfolio strategies for target clinical settings, ensuring optimal segmentation, pricing, and differentiation.

2. End-to-End Product Lifecycle Management

• Partner with Sales, Product Marketing, Project Management, and R&D to drive new product introduction (NPI) and lifecycle management (LCM).
• Steer advanced development and pre-study projects to align with business objectives.
• Build business cases for new products/features, including ROI analysis, pricing strategies, and risk assessments for global markets.

3. Commercialization & Stakeholder Leadership

• Develop Go-To-Market (GTM) strategies with Sales and Marketing to ensure successful product launches.
• Co-create marketing assets, sales collateral, and training programs to enable commercial success.
• Support global exhibitions and events to drive market engagement.
• Monitor sales performance (topline & bottom line) and optimize for sustainable growth.

Qualifications

Education:

• Master’s degree in Engineering, Science, or related field (MBA is a plus).

Experience & Skills:

• 5+ years in Product Management, with hands-on experience in NPI and LCM for medical devices/systems (displays, imaging, or surgical tech preferred).
• Proven track record of owning and scaling a product/portfolio with measurable business impact.
• Deep knowledge of medical device development (V-model, Agile, DHF/DMR, FDA/MDR/NMPA, IEC/ISO standards).
• Strong business acumen—ability to prioritize needs, make data-driven decisions, and drive execution in a matrixed organization.
• Fluent in English & Chinese (English as primary working language).
• Exceptional communication, pitching, and stakeholder influence skills.
• Experience at the intersection of hardware, software, and services (preferred).
• Analytical mindset—able to measure project, operational, and sales performance (P&L, ROI, timelines).

Behavioral Competencies:

• Proactive leader with a results-driven, ownership mindset.
• Decisive & influential—able to drive alignment across stakeholders.
• Adaptable innovator—stays ahead of market/tech trends with strong business intuition.
• Highly organized self-starter with excellent time management.

D&I Statement

At Barco, innovation drives everything we do. We believe that diversity fuels creativity, bringing us closer to our colleagues and customers. Inclusion and equity aren't just values—they're core capabilities that propel us toward our shared goals and mission.

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