1900589 Requisition #
You are responsible for a true outside-in segment strategy, value proposition & enablement. One that will differentiate Barco to lead for higher growth.
In close cooperation with Regional Sales and Business Development, Customer Journey & Product Management and our Marketing team you identify best fit market segments through research and interviews, and you come with winning strategies to activate them.
You are the expert of your Segment and are responsible for selling and implementing this winning business strategy. You don’t think product but buyer: you understand the market segment, the buyers & their needs.
You focus on customer demands and regional market trends, and as such are the bridge between marketing team and the sales force/customer. 
Key responsibilities:
  • Build a profound understanding of the segment Automotive: overall trends, eco-system, market size & segmentation, customer and buyer types & their journey, needs, competitors, …
  • Define the overall strategy for Barco in your segment
  • Create a differentiating Barco segment portfolio with its value propositions, across hardware, software & services, based upon customer needs and Barco right to play and win.
  • Assess segments, channels, value proposition, competitive differentiation and positioning to ensure strongest competitive advantage. Document market requirements.
  • Identify the key target audience for the value propositions based upon data-driven customer segmentation
  • Provide fact-based market and buyer insights and needs as the basis of any business case
  • Determine & manage the Routes-to-Market strategy and channel price setting, in close collaboration with sales leaders. Give clear recommendations to product management for end-user pricing.
  • Collaborate closely with product management to translate the value propositions into a winning product portfolio and concrete product and services development
  • Support the segment marketing communication manager, the product marketer and the field marketing colleagues in building targeted strong marketing campaigns and messaging
  • Be sparring partner / coach of customers, regional segment marketers and sales teams on your segment’s strategy, products, solutions, services and marketing
  • Support the sales & channel enablement teams.
  • Analyze win/loss results and propose corrective actions as necessary.
  • Collaborate with Field Marketing on events, conferences and trade shows


We are looking for a new colleague who:
  • Holds a higher degree
  • Has a minimum of 8 years of upstream marketing and/or strategy experience
  • Has experience in defining market strategies and creating value propositions
  • Has experience in complex value chains with different influencers and go-to-market approaches
  • Working experience in the automotive design/engineering/manufacturing market, or understanding of the automotive Segment market or related experience-focused markets is a plus
  • Is familiar with working in a matrix organization
  • Is fast thinker with solid strategic insights
  • Is customer- and market oriented
  • Has strong marketing skills and business acumen
  • Has excellent verbal, written & presentation communication skills
  • Is pragmatic, energetic, a self-starting leader and highly motivated achiever
  • Is a natural team player, working with stakeholders from across the company, and able to motivate others


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