Marketing Segment Lead, Enterprise

1900682 Requisition #

Imagine a way to see, sense, and share the intangible. It’s what happens when big data becomes knowledge. When images become insight, and when experiences come to life. That’s what Barco is all about. In a world where data and rich content are expanding exponentially, we empower our customers with inspired sight, sound and sharing solutions to help them make meaningful connections. Together, we create brighter outcomes, around the world. 

Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,500 employees worldwide. For more information on Barco, please visit our website at 

As a Barco associate, you will be part of high performing teams that compete with integrity to deliver results to our customers, our shareholders and to each other. Barco offers a challenging workplace full of the most gifted and innovative professionals in the visualization industry, who are responsible for bringing technologically advanced products to life. We seek individuals with talent and the passion to grow in a culture built on vision, innovation and the competitive spirit. We compete with integrity; we strive to outperform the competition through our focus on the customer, our trust in each other and by providing the environment for individual opportunity and growth


We are currently seeking a Marketing Segment Lead to join our marketing team to support the Enterprise division.  This individual will be located in Atlanta, GA area.

Key Responsibilities
  • Marketing Segment Lead will be responsible for development and execution of targeted campaigns, while being supported by other functional teams, cooperation then enlist various members of marketing team to brainstorm campaign elements
  • Marketing Segment Lead will be responsible for scoping market research needs to determine the appropriate target customer segments based available demographic information to maximize campaign ROI
  • Marketing Segment Lead will be the primary driver for major end user events – Trade Shows, Road Show Events, Channel Events – to ensure that product messaging is consistent with value based messaging and the needs of the sales organization are firmly addressed in the pre/post event activities
  • Marketing Segment Lead must possess strong organizational skills in order to effectively manage marketing campaigns that can require a great deal of coordination and timing precision
  • Marketing Segment Lead must orchestrate across multiple groups and teams within the company  and work closely with the Global Marketing Team
  • Marketing Segment Lead will be responsible management of all activities in accordance with the budget allocated in the regional marketing budget – Product & Region
  • Marketing Segment Lead will be responsible for developing and maintaining competitive product resources to be made available to direct and channel sales teams

  • Undergraduate degree is required; preference for Marketing
  • Experience marketing Visualization, Connected IT and/or Capital Equipment is required
  • Minimum 5 years of marketing management experience in an industry that requires a complex B2B sales process utilizing distribution channels, systems integrators & value added resellers
  • Experience interacting with broad team of local and global stake holders
  • Strong working knowledge of Microsoft Office applications Excel, PowerPoint and Word
  • Excellent phone and presentation skills
  • Ability to outline past performance executing ROI based Marketing Campaigns focused on discrete customer groups, by product focus
  • Able to travel up to 25% to key customer sites, channel partners, tradeshows, corporate meetings, etc. with possible international travel
  • Strong familiarity with common CRM systems is required, SAP CRM is preferred
  • No Relocation Available

Barco, Inc. supports all policy and practices related to (but not limited to), federal and local employment regulations such as follows: EEO, AAP, ADA, OSHA, ITAR, CT-PAT and E-Verify. We promote a drug free work environment, along with and an open door policy of communication. All of our practices support global diversity and inclusion in the workplace.

Our offer

We offer a competitive compensation package that includes a menu of benefits to help promote wellness for you and/or your family.


Are you excited to dive into a new challenge?  


VISIT TO APPLY FOR THIS POSITION and refer to job number 1900682. Only those applicants who meet the minimum skills/qualifications in this posting will be considered. Successful candidates must be able to provide proof of legal authorization to work in the United States.



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