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Marketing
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1800592 Requisition #

 

 

Function

 

Barco’s Enterprise division enjoys a global market leadership position in Control Rooms for various critical market verticals such as Energy & Utilities, Military & Government, Transportation, and Corporate NOC’s (network operations center) & SOC’s (security operations center). In these markets, Barco enables Critical Decision Making by providing fit-for-purpose technology solutions that enable end-users to View Better, Share Faster and Resolve Quicker.
As a global Segment Marketing Manager, you will be responsible for a true outside-in segment strategy, solution value proposition development & business enablement that will differentiate Barco’s solutions to lead for higher growth in the critical control rooms market.
In close cooperation with Global Sales, Global Product Management and Product Marketing teams you will identify best fit market strategies through upstream research and interviews and come with winning strategies to activate them.
You will become the global expert of the control rooms segment and will be responsible for thought leadership and implementation of your winning business strategy. You don’t think product but rather market, buyers and influencers: you will own a profound understanding the market segment, the buyers & their pains.
You will focus on customer demands and global market trends, and as such are the bridge between field marketing teams and the salesforce/customer.
 
Key responsibilities:
  • Build a profound understanding of the control rooms segment: overall trends, eco-system, market size & segmentation, customer and buyer types & their journey, market problems, technology needs, influencers as well as competitors.
  • Lead global thought leadership in control rooms through keynote speeches, consultant seminars, user group sessions and VOC initiatives.
  • Define the overall strategy for Barco in your segment.
  • Create a differentiating Barco solution portfolio for the control rooms segment with differentiating value propositions, across hardware, software & services, based upon customer needs and Barco right to play and win.
  • Assess sub-segments, routes to market (channels and partners), segment value proposition, competitive differentiation and positioning to ensure strongest competitive advantage. Document market requirements.
  • Identify the key target audience for the value propositions based upon data-driven customer segmentation.
  • Provide fact-based market and buyer insights and needs as the basis of any business case
  • Determine & manage the Routes-to-Market strategy and channel price setting, in close collaboration with sales leaders. Give clear recommendations to product management for end-user pricing.
  • Collaborate closely with product management to translate the product value propositions into a winning solution portfolio and contribute to product and services roadmaps
  • Support the segment marketing communication manager, the product marketer and the field marketing colleagues in building targeted strong marketing campaigns and messaging.
  • Be sparring partner / coach of customers, regional segment marketers and sales teams on your segment’s strategy, products, solutions, services and marketing.
  • Support the sales & channel enablement teams.
  • Analyze win/loss results and propose corrective actions as necessary.
  • Collaborate with Field Marketing on events, conferences and trade shows.

We are looking for a new colleague who...

  • Has a higher degree (or an equivalent combination of experience and education) combined with a minimum of 8 years of upstream marketing and/or strategy experience.
  • Has experience in defining market strategies and creating solution value propositions.
  • Has experience in complex value chains with different influencers and go-to-market approaches.
  • Segment experience in control rooms is of course a strong plus
  • Is a self-starting person with a strong drive for result and a customer & market orientation.
  • Has great communication and networking skills – is able to convince and get buy-in from external as well as internal stakeholders at all levels of the organization.
  • Is willing to travel up to 50% of your time. This team is located in Belgium & US, therefore can be based in either one of these locations.
  • Has excellent written and verbal English skills.

 

 

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