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Business Development Manager

Location: 

Warsaw, PL

Business Development Manager - Digital Pathology & Surgical Visualization (CEE-SEE Region)

 

Barco's Healthcare division is expanding across Central and Eastern Europe, with a key focus on pathology, surgical visualization, and integrated workflow solutions for operating rooms and endoscopy suites. We're seeking a Business Development Manager to drive market penetration across Eastern Europe, strengthen partner networks, and accelerate direct end-user sales in high-growth segments like digital pathology and surgical displays.

 

Key responsibilities

 

Sales & Business Growth

  • Achieve individual sales targets for Barco healthcare products, with a strong focus on digital pathology and surgical visualization solutions.
  • Generate new business opportunities through trade shows, hospital demonstrations, and direct engagement with surgical departments and pathology labs.
  • Follow up on business development leads, analyze customer needs, and deliver compelling value propositions tailored to pathology and surgical workflows.
  • Manage lead distribution to partners while actively pursuing direct sales opportunities with key accounts.

Partner Development & Channel Management

  • Identify, recruit, and onboard new resellers and distributors across the CEE-SEE region.
  • Act as the main point of contact for partners, develop joint business plans with clear performance targets, and conduct quarterly business reviews (QBRs).
  • Activate and grow existing partners in line with target plans, in close collaboration with Barco Account Managers, ensuring strong partner support and commercial success.

Product Expertise & Enablement

  • Provide technical and sales expertise to support accurate product specifications, demonstrations, and pathology workflow integrations.
  • Deliver proactive product training to channel partners on digital pathology, SRQA, and surgical visualization solutions.

Brand Building & Market Engagement

  • Strengthen Barco’s regional presence by promoting the brand and building end-user demand among clinicians and C-suite decision-makers.

Sales Operations & Performance Management

  • Maintain accurate records of all sales opportunities in CRM systems.
  • Provide consolidated monthly sales forecasts aligned with Barco’s financial methodology.

Market Intelligence

  • Monitor trends in pathology and surgical markets and share actionable insights with Sales Management.

 

Your profile

 

Education & experience

  • Bachelor's or master's degree in Business, Marketing, Engineering, Healthcare, or equivalent experience.
  • 5–7+ years proven sales experience in healthcare technologies (pathology, surgical imaging, endoscopy, diagnostic imaging preferred).

Language knowledge

  • Fluent professional English required; Eastern European languages (Polish, Hungarian, etc.) a strong plus.

Skills

  • Exceptional communication/presentation skills
  • Ability to build credibility with clinicians, pathologists, surgeons, and hospital executives.
  • Proven hunter mindset for new business
  • Strong negotiation skills
  • Passion for penetrating new hospital accounts across large geography.

Travel

  • Significant travel across CEE-SEE region for customer engagements, partner visits, and trade shows (based from Warsaw office).

 

Excited to expand new markets? Apply now and make your impact at Barco.

🛡️ We are committed to conducting our business activities with the highest standards of integrity, responsibility and compliance across all aspects of our operations. This includes adherence to applicable laws, regulations and internal policies related to ethical conduct, quality standards, cyber security, sustainability, data protection & confidentiality and safety.  

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About Barco

At Barco, we design cutting-edge technology that enhances everyday life through advanced visual experiences. 
 
As a global leader in collaboration and imaging, we serve the Enterprise, Healthcare, and Entertainment industries with innovative tools that empower professionals to communicate and perform at their best. With a strong commitment to quality, reliability, and sustainability, our technologies are trusted in over 90 countries. 
 
Backed by a team of 3,200+ employees, we continue to push boundaries and shape the future of digital imaging and connectivity. 

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